Are you ready to “wow” your audience with an unforgettable marketing video?
Marketing videos have the power to raise awareness, drive traffic to your website, and grow revenue. Yet it’s important to plan and invest in video marketing efforts to make the most of the opportunity.
Various marketing statistics show the potential of marketing videos and the possibility for return on investment. For example, 88% of marketers say that they are happy with their ROI of video marketing efforts, and it’s estimated that 82% of global internet traffic will come from video streaming and downloads in 2022.
Let’s explore a few top tips to shoot great marketing videos.
Before starting to create a marketing video, it’s important to know your audience. Doing so will help you to create a video that is relevant and appealing to them. You can do this by researching your target market, conducting focus groups, and surveying your customers.
Once you have a good understanding of your audience, you can start creating the video. Your video should be designed to engage and educate your viewers. It should also be tailored to the needs of your target market.
Planning is key to creating a powerful and effective marketing video. There are various aspects to consider from budget to timeline. Careful planning during pre-production will make sure that you’re not rushed when putting the video together.
Research the topic you’re discussing so that you can assert your brand as an authority. Finding credible sources of information, as well as looking for good visuals to help support your content, are all part of the process.
A well-researched marketing video will help to ensure that your viewers are informed and interested in what you have to say.
A loose script will help your team know what to say without putting too much pressure on them to get the wording exactly. By keeping the script loose, you ensure that all the key points are covered and that the video stays on track while allowing for flexibility.
In order to ensure that your video looks professional, you need to make sure that there is nothing in the background that will distract from the message you are trying to send. Take note of your surroundings and who or what is in the shot.
It’s also important to consider the acoustics of the surroundings so that noise is minimized. There’s nothing worse than the perfect cut being interrupted by a car horn or the hum of the AC!
Filming enough b-roll ensures that you have enough footage to cut a well-rounded final product. Make sure to capture plenty of shots of your product in use, as well as footage of the team behind the product. You never know when you may need a little bit of extra footage to finalize the video or to use for social media as a teaser.
Managing the lighting is essential for a professional marketing video. Light fixtures can be used to create different types of light, depending on the desired effect. Another way to manage the lighting is by using reflectors and making sure that there is enough natural light in the space.
Whether you’re hiring a professional actor to feature in your marketing video or using your own team to boost authenticity, preparation is key. First, make sure that they are comfortable with the idea of being in front of the camera. Second, give them a clear idea of the message you want to send with the video. Finally, make sure that they are well-rehearsed and ready to go when it comes time to film.
Using quality equipment ensures the best possible result and paints your brand in a good light. Quality equipment will help to capture clear and accurate images, as well as produce smooth and consistent footage. Using sub-par equipment can lead to poor-quality footage that can ruin the impact of your message.
A professional video production company will have the experience and expertise necessary to create a video that effectively represents your business. They will also be able to help you choose the right style and format for your video, and work with you to make sure that the final product meets your specific needs and goals.
Our talented team at Connectica is well-versed in the small details that contribute to a great marketing video. We have the skills and equipment to produce a quality marketing video, as well as the knowledge on how to expand the reach of the final product on various social media platforms (including YouTube).
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