If you want to be seen in the online world, you better make sure you have a reasonable level of SEO (search engine optimization) when it comes to your digital footprint.
One of the biggest trends in social media in the past year has been the functionality which enables users to sell goods through the various online channels, specifically Facebook and Instagram. Users can shop directly on these platforms at the click of a button, and Instagram has even moved the store icon so it is easier for people to shop through the channel. Facebook marketplace is booming as well, and the shop feature on pages will continue to grow in use and revenue.
Influencer marketing is a ball game on its own, and can instantly cause a multiplication effect when it comes to ROI (return on investment). This is the name of the game when it comes to quality SEO strategy in general, but how does this link SEO with Facebook?
According to Cognitive SEO, 51% of Facebook users are more likely to buy products from brands they follow, and 80% of US social networks connect to brands through Facebook.
Users follow brands or influencers that they trust or resonate with in some way or another. When you’ve successfully received a “follow” or a “like” from a potential customer, this means they might be ready to buy — with the right marketing strategy and accessibility, of course.
For example, if someone sees their favorite influencer posting about a certain service or product, it triggers a curiosity to find out more. When they’ve tagged that brand, we may go and check out their profile. You see, people buy from the recommendation of others like them, or they buy from the people they follow. There’s trust in familiarity.
We share a lot of SEO tips and other interesting content on the Connectica blog, but for today we want to share some quick and easy things you can change to support your SEO rank through Facebook.
When it comes to search engine optimization, Connectica is your most reliable expert in the field. We would love to assist you with all your digital marketing needs. There’s nothing we can’t do when it comes to effective digital marketing strategy!
Call us today at 877-816-2259. We would love to connect with you and help your business grow!
Grace is a vibrant addition to Connectica’s social media department. Her enthusiasm and passion for all things #Trending keeps her at the forefront of the social media game.
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