Can You Do SEO On Facebook?

Read Time: 3 minutes

If you want to be seen in the online world, you better make sure you have a reasonable level of SEO (search engine optimization) when it comes to your digital footprint.

One of the biggest trends in social media in the past year has been the functionality which enables users to sell goods through the various online channels, specifically Facebook and Instagram. Users can shop directly on these platforms at the click of a button, and Instagram has even moved the store icon so it is easier for people to shop through the channel. Facebook marketplace is booming as well, and the shop feature on pages will continue to grow in use and revenue.

People Buy From Who They Follow

Influencer marketing is a ball game on its own, and can instantly cause a multiplication effect when it comes to ROI (return on investment). This is the name of the game when it comes to quality SEO strategy in general, but how does this link SEO with Facebook?

According to Cognitive SEO, 51% of Facebook users are more likely to buy products from brands they follow, and 80% of US social networks connect to brands through Facebook.

Users follow brands or influencers that they trust or resonate with in some way or another. When you’ve successfully received a “follow” or a “like” from a potential customer, this means they might be ready to buy — with the right marketing strategy and accessibility, of course.

For example, if someone sees their favorite influencer posting about a certain service or product, it triggers a curiosity to find out more. When they’ve tagged that brand, we may go and check out their profile. You see, people buy from the recommendation of others like them, or they buy from the people they follow. There’s trust in familiarity.

Tips To Improve Your Rank Using Facebook

We share a lot of SEO tips and other interesting content on the Connectica blog, but for today we want to share some quick and easy things you can change to support your SEO rank through Facebook.

• Name of the page. Like any good piece of SEO content, a good title with the right keywords can get you pretty far: especially when those keywords are also in your description and blog post. When it comes to your business Facebook page, make sure you have a good name.


• Change your handle to something that counts. When you change your Facebook URL to something that’s easy to find, or has the right keywords in it, you have a better chance of ranking higher.


• Use keywords where you can. Wherever possible on your Facebook page, use the most prominent keywords for your brand. You can use the keywords in your descriptions and other information areas on your Facebook profile. It also doesn’t hurt to use those keywords in your posts and blog content.


• Make sure your details are correct and your address is on your profile. When you add your physical location, Facebook will geo-locate you, and other devices will be able to find you more easily. This will increase your local rank in SEO.


• Post website links to your page. Make sure you post links directly from your website onto your Facebook news feed.


• Engagement always wins on social media. Make sure your content generates positive reviews, but also make sure it generates positive engagement. You might need to spur people on a bit at times, but an engaging page is always a good page in the Facebook economy!

Get In Touch With SEO Experts In Fort Lauderdale

When it comes to search engine optimization, Connectica is your most reliable expert in the field. We would love to assist you with all your digital marketing needs.  There’s nothing we can’t do when it comes to effective digital marketing strategy!

Call us today at 877-816-2259. We would love to connect with you and help your business grow!