If you’re an e-commerce store owner, you probably know that product pages are important for the store to thrive. If you’re pondering on whether you should use a category page or a single product page for SEO, you’re in the right place. Find out if one product page with different products hurts SEO and learn tips to optimize your product pages.
A category page is for products that are related to each other or similar. It enables customers to select and purchase from a certain group of products.
There are instances when a unique category page would be created for each of the variants, such as:
You have a product such as a crew neck t-shirt, but you also carry sleeveless and V-neck, and you have intentions of broadening your product line so that you have 10 or more color options of each.
Each of the variants has a minimum of 1,000 monthly searches. If it’s a high-priced item with just 200 monthly searches, then that could support it as well.
When you have a category page, you can keep on expanding your product lines and channel in similar product pages instead of utilizing unique product pages for every form of your products in a certain collection.
With a single product page, each product is shown on a different page.
There are instances when you would use a single product page along with canonical links such as:
If your shop has one t-shirt in the product line and there’s no plan on offering any others, then you will just need to have one product page and point the canonical links back to it.
Here are a few pointers for optimizing product pages for search engines.
High-quality photos are enticing and showing off those high-quality photos translates into high-quality products in the eyes of customers. Add several photos of a product from different angles in your photo gallery. Videos are just as important and can raise the average order value by up to 50%. Add some videos that show the product in use. If you’re not sure where to start, contact an agency skilled in video production and editing.
Phrases such as “you may also like”, “related products”, or “others also viewed” are excellent for cross-selling or upselling customers. These phrases also enhance the time spent on your website and improve SEO.
Enable customers to rate your products and leave feedback. Keep in mind that you will not always get 5-star reviews, but that’s okay. It adds to the authenticity of the reviews as opposed to shady shop owners who pay for positive reviews in today’s times.
Your website should have consistency in all aspects, from content to design. If your brand has a comical tone of voice, it should be reflected in all of your website’s content. Your site should not have parts that read like your brand’s tone while others do not. You may also want to consider hiring a skilled copywriter to write product descriptions on your website.
Using a comprehensive digital marketing strategy is critical to enhancing your site’s SEO which will generate traffic and drive sales. If you’re ready to take your e-commerce store to the next level, contact Connectica at 1-877-816-2259 today!
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