In terms of social media, hashtags make the world go round. Without the right hashtags your organic user engagement will be lower than if you had to make use of proper hashtags. If you’re somewhat new to social media marketing you may not completely understand the importance of hashtags, but luckily this article will help you understand why you need to find and use the right hashtags.
Simply put, hashtags are an assortment of numbers, letters and even emoji’s that are used on social media posts. They will always have the # in front of the assortment of characters. On social media sites such as Instagram, Facebook and twitter, hashtags are easily searchable, and all users need to do is click on them to see a host of other content from around the globe that make use of the same hashtag. Users are also able to search for specific hashtags if something has caught their eye.
For example, on the Connectica Facebook page you’ll see we make use of certain hashtags like #fridayhumor and #protiptuesday.
It’s great if you decide to be hyper unique with your hashtag. You have the freedom to pick whatever you want when you’re doing them, but the problem is whether or not someone else will search that exact same term.
If you decide to go with #SEOisthebestthingever, it gets your point across, but how likely is it that someone is going to search for that exact term? Your ultimate goal is to increase engagement with followers and potentially gain new followers/likes on your page and posts. Finding a hashtag that people are likely to search is important. For SEO purposes keyword research is vital for a successful SEO strategy, the same can be said about finding the right hashtag – in simpler terms they are keywords too.
There are millions of potential hashtags out there, but you need to remember that the hashtags you use, must be reflective of your brand or company.
If hashtags are still getting you confused, or your social media needs some TLC, contact us for a new social media game plan that will take you place!
Bailey is a vibrant addition to Connectica’s social media department. Her enthusiasm and passion for all things #Trending keeps her at the forefront of the social media game.
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