What is good Search Engine Optimization?

Connectica • December 29, 2014 • SEO

Read Time: 2 minutes

Websites reach exponentially more eyes and ears than any other kind of advertising. Your websites visibility – which is greatly enhanced by search engine optimization – can be described as an investment that works on sale optimization and hence a necessity for the growth of a business.

What is Search Engine Optimization (SEO)
Search Engine Optimization is a system of strategies, techniques and tactics used to increase the number of visitors to a website by a high-ranking placement in the search result page of a search engine. SEO ensures accessibility of a site to a search engine and improves the chances of such a site being found by the search engine.

SEO as an important tool
Search Engine Optimization is there to make your website easy for both users and search engine robots to understand. Its purpose is to create a great, seamless user experience. It communicates to the search engines your intentions so that they can recommend your website for relevant searches. Search engines refer users to websites and content that is the most relevant to what the user is looking for.

Relevancy is determined by:

Content: This is established by the theme that is being given, the text on the page, and the titles and descriptions that are given.
Performance: this aspect is determined by the speed of your site and whether it works properly.
Authority: The site needs to have good enough content that is also available for linking it to other authoritative sites which can be used in your website as a reference.
User experience: how does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?

Items the search engines don’t want are:

Keyword stuffing: the overuse of keywords on your pages is undesirable.
Purchased links: buying links will get you nowhere when it comes to Search Engine Optimization, so be warned.
Poor User experience: Websites should be easy for the user to get around. Too many ads and making it too difficult for people to find content they are looking for will only increase your bounce rate. If you know your bounce rate it will help determine other information about your site.

Making the right choice
SEO techniques can either be good or bad. Customers have to be weary not to be influenced by quantity over quality. The price or quantity of the product does not always determine its quality. Choosing a product based on its price might cause more harm than good. Good SEO techniques use keywords in a strategic place making Google and the user happy. On the other hand, bad SEO techniques stuff keywords into the content (referred to as keyword-stuffing). Using quality techniques ensures good online presence in the future, saving you time and money. Using good Search Engine Optimization techniques means that the content is carefully catered to your company as well as linking your social media platforms back to your site.

SEO that works for you
Connectica provides you and your business with the highest quality SEO services at affordable rates. Connectica is passionate about their work and products. Our Search Engine Optimization techniques make your website look and act smarter utilizing great graphics with elegant design standards. Connectica’s work and services only use good SEO techniques ensuring your website is not only eye catching but also provides the user an experience that he/she will remember. Connectica uses cutting edge technology and thinking, bringing brands to life online and direct customer behavior.

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