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Have you ever wondered how search engines know exactly what you are looking for and provide you with the most relevant information? Have you been trying to get your business blog or website on to the first page of search results, but have not quite figured it out yet? Schema is the answer to both these questions. Here we take a look at what Schema is, its benefits, and how it can improve search engine optimization.
What Is Schema?
Schema is an accumulation of microdata or tags that act as a vocabulary to define relationships, actions, and entities on the internet. This includes structured data for people, places, and things. The Schema website is a result of collaboration by search engines Google, Yandex, Bing, and Yahoo! as they tried to improve the way their search engines engaged and understood users search information to provide more accurate search results. This resulted in a vocabulary that can determine how a search engine presents and reads information such as emails and webpages like your company’s website. Schema is important as it improves the way people and computers work together because the more familiar a search engine is with the vocabulary used the better an internet user’s online experience is.
How Does Schema Markup Work?
If Schema is a vocabulary, then Schema markup is the dictionary that helps a search engine make sense of that vocabulary. Schema markups are defined and found on the Schema website. Over the past few years Google’s semantic vocabulary has grown significantly and they continue to add to these markups daily to improve internet communication. When the microdata is added to your HTML, it can improve the way search engines display your search engine results page (SERPs) – this is how the results page manages to display what you are looking for so accurately.
Markups are used in the form of codes such as RDFa, JSN-LD, and Microdata. A Search Engine Optimization (SEO) company will use tools like Google’s Structured Data Markup Helper to create codes that are appropriate for your website. Google suggests adding markups to two types of categories:
- Content Items – substantive or descriptive text like articles, movies, and reviews
- Lists of Items – these could be chronological items like events, dates, and movies
The internet is growing every minute of every day and as it does, there is a greater need for structured information that responds to user’s needs across the world. Schema allows websites to respond to this need and help structure the internet in a way that works.
How To Use Schema And SEO To Help Your Business
No matter how great your business is or the quality of the services you render, if nobody knows about it there is little to no chance of it succeeding. With the daily expansion of the internet and popularity of social media, one of the best ways to get people talking about your business is by having a strong online presence. An SEO strategy can be invaluable to your business’ digital marketing and a great way to bring in new customers. Combining SEO and Schema can only benefit your business by making your business’ website more relevant, discoverable, and accurate.
Making Schema a priority on your website can improve its visibility and ultimately how many people view your business’ website. At Connectica LLC we make use of SEO practices that work to make your business more competitive by engaging with a customer base that can reach you at the click of a button. The world of SEO is constantly developing. Contact us today to design an SEO strategy that responds to these changes and keeps you ahead of the curb.