Social media is a way to meet potential customers for your business and to keep your brand in their minds. Many brands and their customers are extremely active on it. This is because a social media presence is extremely important now and some of the top platforms are Facebook and YouTube with 2.23 billion and 1.9 billion monthly active users, respectively.
Social media also plays a role in maintaining customer relationships, while finding new ones. Many bigger brands have automated their presence but here are a few tips for smaller brands or those who have not yet automated their social media presence.
Using consistent photos, headshots, and logos across all social media platforms is key as it allows your customers to easily recognize your brand.
Make sure the photos you use are not blurry and are properly sized, get in a professional photographer for headshots if needed and beware of the minimum profile size requirements for a few sites.
Another place where consistency is key is posting to social media. Make a schedule for when and what to post to your various platforms, make sure that it is regularly. The number of posts a day does not matter, it’s the time between posts that matter.
In fact, it was found that 70% of brands post at least once a day. You are more likely to trust a brand that posts regularly to social media accounts than you are to trust one that posts sporadically. The number of posts does not matter, as most users are refreshing their feeds so the posts that they see will change dynamically or according to the platform’s algorithm.
Many small brands cannot expect their social media presence to grow exponentially in a short amount of time. Use the resources you have, such as family and friends to help promote your business online. This will help to grow your following and expand your reach, gaining more customers.
If you need a referral for something, the first thing you do is ask your family or friends! It has been seen that 92% of customers are more likely to trust word of mouth referrals over advertising.
There are many social media platforms that use images and that are growing in their users, like Instagram with one billion monthly active users.
They say, “a picture is worth a thousand words,” so why not try post more pictures? Pictures and videos are dynamic and can be posted on any platform, adding to your brand’s consistency.
Don’t be afraid to pay for some sort of advertising, it’s a necessity in the business world.
Facebook and Instagram have a lot of data on their users and can tailor a category of people to show your ad to, making the most out of it and getting the most interaction and return possible. It’s important for any business to set aside a budget for advertising and marketing.
It’s vitally important to know your target audience; different social media platforms allow the users to interact in different ways.
Maybe the audience you are trying to connect to mainly uses one type of platform like SnapChat? Identify your target audience and this can help you establish the best way forward with your social media presence as well as creating the best shareable content for your audience.
For your social media presence to be the best it can be set a goal in mind, such as increasing sales or customer interaction. This will help to steer your social media presence into the correct channel as different goals will have different strategies to accomplish them.
As can be seen, there are many factors that come into play in developing your social media presence, these are just a few but they are the main ones that should be focused on. Keep in mind consistency across platforms and when it comes to posting.
Connectica connects digital marketing specialists directly to you and introduces you to a full digital services marketing team and brings your vision to life. We offer website design and development, search engine optimization, social media marketing, video production, and graphic design services. Let us help you to create an online presence for your brand!
Bailey is a vibrant addition to Connectica’s social media department. Her enthusiasm and passion for all things #Trending keeps her at the forefront of the social media game.
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