Everyone is doing their best to adapt to the pandemic by making changes to their business structure. Video production is one of the industries that has taken a knock, with a large part of the business relying on having a physical presence. Video production is also one of the most powerful ways to connect with an audience.
There are a few ways to make video production safe during a pandemic. Different steps are needed to ensure the safety of your crew and those around you. Whether you’re producing a video or hiring a professional video production team to do so, there are certain considerations to keep in the front of your mind.
There are also alternatives to shooting physical footage, such as animation, using stock footage, and live streaming.
The following guidelines are a few of the best practices to include in video production during the pandemic.
Circulate a strict set of guidelines with the team. This is an important step to ensure that best practices are followed by everyone. All necessary rules, such as regular sanitization and wearing a mask, should be included in these guidelines and it needs to be confirmed that everyone has read the rules.
These guidelines can also be printed and placed strategically in the area of filming, to remind everyone of how to work in the safest way possible. At first, it may take a bit of adjusting, however, it will make sure that the risk of catching the virus is reduced.
Science has shown that wearing a mask over your mouth and nose can dramatically reduce the risk of spreading the virus. An experiment was conducted using a high-speed video of someone saying a simple phrase. In the video, it’s revealed that hundreds of droplets ranging from 20 to 500 micrometers are released by doing so.
Wearing gloves is an extra precautionary measure to be taken when sharing equipment with your teammates. However, if you use gloves, it’s important to change them in between production shots to prevent cross-contamination.
There’s a lot of value in social distancing. It’s possible to work as a team and have a productive conversation without putting too many people in a small, enclosed space. Working outdoors is first prize and limiting the number of people indoors is second best.
Alcohol-based sanitizer helps to protect against the spread of COVID-19 by disinfecting the surface and killing the virus. Make sure to have sanitizer stands and bottles readily available around the set or place of filming.
Sanitizing regularly and wearing gloves is a great way to reduce the transmission of the virus, but more of an effort is needed. It’s important to disinfect the equipment at the end of each day of filming. Soon enough, the smell of disinfectant will become comforting.
If you want to cut out the traditional production process completely then you can look at your options and pursue a different route.
Animated videos can be very effective in telling a story, sharing instructions, or promoting a brand. Animation production is not only cost-effective but is also a practical creative process under COVID-19 restrictions.
The pandemic has found a lot of people craving a real connection. What better way to do this than host virtual events and live streams? This option gives you video content, real-time engagement and keeps costs low.
There’s a lot of stock footage online that is available for purchase. This footage serves as an effective filler for missing footage that is difficult to get. You can either put together an entire video with a voice-over using stock footage or simply use stock footage to fill in the gaps.
With the pandemic restricting movement, travel, and face-to-face encounters, the video medium has become a very powerful tool to improve engagement and connection. However, it’s important to follow the safety guidelines as a priority and ensure the safety of your team.
Hiring a professional video production team that is able to produce content in the traditional sense as well as in alternative forms is an effective way to engage with your audience. Whether you’re looking for a brand video, instructional manual, or simply a voiceover clip, call us at 877-816-2259.
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