Connectica • April 10, 2020 • SocialEAZE
Did you know that there are 3.196 billion social media users around the world in 2020? That is a huge pocket of social media marketing potential.
The original idea for social media was for people to connect with other people without being in the same room, for social purposes. Today, we find that social media marketing is a crucial part of almost any business plan. As social media marketing continues to grow each year, it can be tricky for businesses to keep up with the plethora of possible tools to harness for best social media marketing practices.
Social media marketing echoes the principles for traditional marketing. For example, marketing is traditionally and primarily used to increase brand awareness in order to drive customers to a particular brand or store. This concept is what we leverage with social media marketing today.
We build brand trust, credibility, awareness and add value through strategically using various tools and methods depending on a target audience. In this blog we have highlighted some of our favorite tools to use for social media marketing.
Every social media strategy needs to include a few specific tools in order to be effective and achieve what it needs to achieve. You can have the most groundbreaking content, but without the right marketing tools, you may struggle to get the word out.
Much like traditional marketing, social media marketing has a message to send, a platform to send the message through and a receiver (target audience member) to hear the message. The tools you need to consider are your platform to send your message through.
There are many options to choose from so below you will see some of our favorite platforms to use at each necessary stage of social media marketing. It’s important to use a scheduling tool, a creation tool and an analytics tool so that you have an end to end process in place.
We have listed some of our favorite tools for social media marketing below.
Facebook and Instagram are two of the most popular platforms to use for social media marketing. It wouldn’t be too far-fetched to say that Facebook is becoming the social giant of all platforms. The company bought Instagram and plan on running it independently.
This is incredibly helpful for social media marketers because it means that we can schedule content to both platforms using the Creator Studio. It’s also easy to grab accurate insights from Creator Studio for your overall content strategy planning.
When it comes to marketing, Facebook is without a doubt top of the charts across the board. Depending on whether the marketing strategy is B2B (business to business) or B2C (business to customer) Instagram and LinkedIn are a close second.
These are our favorite platforms to base social media marketing on, and then we branch out into YouTube, Pinterest and Twitter depending on the desired target audience and our client.
There are many scheduling platforms on the internet today, but we favor Buffer by far. Not only is it incredibly cost effective, but Buffer also has a clean, user-friendly interface. It is also possible for you to analyze your social media analytics with ease when using Buffer.
The company is also incredibly innovative and are busy with two new products to assist social media marketers with replying and community management as well as analyzing insights with accuracy.
Some other options for scheduling social media content ahead of time are Hootsuite and Later.
Graphics and imagery are incredibly important when it comes to your social media marketing which is why we love using Canva. It is one of the easiest ways to create aesthetically pleasing marketing graphics that suit your brand and corporate identity, especially if you don’t have a graphic designer in house.
Canva is free to use with the option to upgrade, and it has royalty-free stock images available as well as lots of templates to choose from. You can even create animated graphic posts to give your followers something interesting to look at.
It all started as an application built for everyone to use, whether you’re a designer or not, which is why it is one of our favorite social media marketing tools.
They say pictures can communicate a thousand words, well we believe it and have found the best stock images for the job.
To market your brand effectively, it’s imperative to use the right imagery. Unsplash and Pixabay provide us with royalty-free stock images to download and use in the content creation process. It’s not always easy to get your own photographs taken which is why we love these sites.
A few other image sites to consider are Freepik, Shutterstock, iStock or Stocksnap.
Social Media marketing does not need to be a struggle, it can be simple with the right tools. Let us frame your social space. Get in touch with experts at Connectica today for help or advice with your social media marketing plan.
Grace is a vibrant addition to Connectica’s social media department. Her enthusiasm and passion for all things #Trending keeps her at the forefront of the social media game.
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