How often do you go to the second page of Google? How much of an impact do the meta descriptions of the last few entries really have on your tendency to visit a site? Can you imagine the traffic on a site that is not only listed in the top 5 Google search but has a chance of being a Google featured Answer Box?
There is much more that goes into the intricacies of search engines than simply looking for the term you just typed into the search bar. Search engines rely on a vast system of algorithms to help them crawl the web, interpret the content of pages and then present options ordered by said algorithmic system’s established relevance.
But what really goes into these algorithms? How can you improve the content of your website in order to optimize your ranking whilst still appearing organic in business and nature? Google has released an expert study of search engine optimization that has found the 9 most important ranking factors – guaranteed to fast track your business to the first Google page. In this article, we will explore the ranking factor: backlinking.
Backlinking refers to the number of times people can find their way back to your website through your links to other pages and domains. Previously, Google’s algorithms had scored pages highly for the number of links available – this lead to link schemes and low quality linking in an effort to quickly (and falsely) raise their ranking. Since then, however, Google’s style has changed to appreciate the quality of pages and their respective links far more than the simple repetitive content associated with link schemes and keyword splicing.
Backlinking has been named as one of the most important ranking factors. Google’s newest patents show that a site’s overall backlinking score is a cumulative total of individual scores of incoming links. This means that the more quality links you have, the higher your ranking. This individual score also only counts a domain once – so backlinking multiple times in the same domain will do very little, if anything, to your ranking.
One of the ways to set goals is to have a good understanding of where you are as a company and website and where you would like to be. You can check your own linking profile, as well as the linking profiles of your competitors to set a realistic bar. In a program called SEO Spyglass, you have the opportunity to compare domains in many different categories, giving you all the information you need to assess and improve your linking profile.
Although there are various applications to help you build your own site links, often outsourcing this aspect of search engine optimization is most effective. Applications provide you with contact details of partners that you might consider relevant to your business. You then contact them and wait for them to add your link to their domain. This method is not only tedious, but is unreliable and time-consuming. SEO companies, like Connectica LLC, specialize in organic optimization and with a full understanding of all the ranking factors, work with you to raise your site’s rank.
If you are interested in or have any questions about search engine optimization, ranking factors, or organic backlinking, don’t hesitate to connect us!
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