The average adult in the United States spends about three hours a day scrolling the internet on their mobile phone. Because we spend so much time on them, businesses can’t afford to only have a website design that is compatible with computer screens. Web designers need to take all devices and screen sizes into consideration. Like tablets, laptops, and different smartphone models.
Responsive web design means the content on your website is going to look good and be readable across multiple devices. Ensuring that your user experience is seamless means less frustrated users, and increased conversion rates. The team at Connectica specializes in responsive website design in the Fort Lauderdale area.
Here, our team of experts break down what responsive website design means, and why it’s so important for your business’s growth.
Responsive website design is a particular approach to web design that ensures your site’s content adapts to variations in screen and window sizes, across multiple devices. This allows for a seamless user experience across a variety of different platforms or devices.
As a web designer you need to consider that certain layouts won’t look as good on all devices. So instead of taking a “one size fits all” approach when designing the layout of your content for your website, you should create a different layout for different screen sizes and devices. This approach to web design enhances the user experience on your website no matter what device the user is on.
The reason why responsive website design is so important for your business is pretty simple. So, we’ll let the numbers speak for themselves. Mobile web traffic accounts for 51% of total website traffic. This means that more than half of your potential website visitors are using their mobile phones to browse your website.
Mobile devices also take the lead with search engine visits. Did you know that over 60% of Google searches are performed on a smart phone? The majority of your website traffic is coming from these search results pages (SERPS). Because of this, it’s vital that your website is optimized for mobile viewing.
By ensuring that your website design is adapted to create an optimal experience for these visitors, you have the potential to convert more leads into customers. Conversely, if you don’t, the website could be hard to use. This means you could end up losing those potential customers to a bad user experience.
Whether you use of organic SEO or paid advertising, the majority of your visitors find you on their mobile phone. If your landing pages aren’t created with a responsive design, marketing efforts are essentially a waste of time.
At Connectica, we strive to create a website that focuses on user experience and customer satisfaction. All while creatively showcasing your brand.
Our team of digital marketing experts are dedicated to creating websites that include the following:
Are you ready to take your website to the next level and convert more leads into customers? Our comprehensive website design services can help. You need a web design company that knows how to create a responsive web design that appeals to your target audience, and is reflective of your brand. Don’t waste any more time! Give us a call today at 877-816-2259 to discuss your design needs.
Whether you are looking to redesign your current website or looking to build a new website, we can handle any project small or big. Contact us today for a FREE Consultation.