The Importance Of Tracking Your SEO Strategy

Connectica • June 16, 2016 • SEO

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Track Your Business Strategies Using SEO Reports

When it comes to search engine optimization, you can’t just whip up some new content and create a few backlinks. You need a proper SEO strategy, but most importantly, you need to track your progress. Just like with any marketing plan, if you don’t analyze your progress you won’t be able to ascertain whether or not your strategy is successful. The best way to how your business ranks is to have someone generate SEO reports for you either every week or every month. These reports should include things like a keyword traffic report, the total number of visitors to your webpage, and your conversion rate. These are known as metrics and are integral to good SEO business strategies as they allow you to track your marketing progress and determine whether or not your SEO strategy is increasing your ROI (return on interest).

Conversions
Conversion rate is one of the most important parts of a good SEO strategy. A conversion is considered to be any desired action a costumer can take when viewing your website. For example, an online retailer will want customers to purchase their goods, whereas a dating website may want people to sign up for their service by providing their email address.

By frequently having reports generated for you, you will be able to see whether or not customers are coming to your website simply to view the content, or if they are actively doing what you want them to. Most of the time, conversions are a company’s way of generating income, so knowing your conversion rate is integral to increasing revenue.

Keywords
In order to maintain an optimal SEO strategy, you need to stay up-to-date with keyword trends and rankings. The best way to do this is to determine a baseline when initially starting a new strategy, and measuring the popularity of your chosen keywords over time. There are many websites or programs that allow you to monitor keyword rankings and generate reports based on how popular your website is.

Keywords are important because they link people to your website and create organic traffic, which will increase your ROI. The higher your keywords are ranked in search engine result pages (SERPs), the higher your traffic will be. This does not necessarily mean that you will make a profit though; high keyword rankings and lots of traffic do not always result in conversions and good ROI. Your keywords need to be specific to your website; simply picking the most popular keyword and trying to integrate it into your content may increase traffic, but won’t increase your conversion rate.

Traffic Reports
Traffic refers to the number of people who have clicked onto your website within a specific time period. The higher the traffic, the greater your possibility of good conversions will be. However, traffic does not necessarily mean that conversions will be high, so it important to understand the correlation between the two. If the number of visitors to your page is high but your conversions are low, it may be time to get someone to help you implement a new strategy, or even just re-vamp your website to make it more appealing to customers.

Essentially, SEO reports let you know how your business ranks among the millions of other businesses out there. Is your website on top? If not, you may need someone to start tracking your SEO strategy more carefully, or even change tactics.

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