Improving Your Website’s SEO in South Florida
At one time just having a website would have made your company on the cutting edge. However, in the fast-paced and quick adapting world of websites, you should always be looking for ways to improve your website. One way to do this is to focus on search engine optimization (SEO), which aims to improve your website’s ranking on various search engines.
A SEO company will start by assessing your website and fixing any problems that may be preventing you from ranking. Connectica, a South Florida SEO company, we have compiled a list of the most common reasons why your website may not be ranking and how you can solve the problem:
Keywords were once considered the most important factor when optimizing your website for search engines. This led to many websites trying to take shortcuts and beat the system by keyword stuffing – this was obviously bad news for search engines and searchers alike as it manifested as bad content and repetitive sites. These days, search engines have become smarter and their algorithms that they use to rank websites have become more complicated. This means that while keywords are still important, they are not the most important aspect of your SEO campaign.
Watch out for: keyword stuffing and targeting keywords that are too difficult to rank for.
Problem solve: instead of trying to fit as many keywords onto a page as possible, rather aim for quality content that naturally incorporates your keyword. Also, target keywords that are more specific and easier to rank for at first such as long tail keywords (to start – think LOCAL). Find a good SEO company to help you analyze keywords and choose the best ones for your business and website.
The phrase “content is king” is used time after time – for good reason! High quality content will not only draw in searchers but also keep them on your site longer and, therefore, turn them into regular customers. This is why search engines like Google are placing more emphasis on the importance of good quality content in ranking websites. Content also dictates the number of inbound links and social activity (such as likes or shares on social media – yay for free advertising!) and will give you more opportunities to improve and grow the structure of your site with internal links.
Watch out for: duplicate content (or even content that is too similar) and bad quality content.
Problem solve: write high quality, informative, and interesting content – often! Also, collate your content – instead of having many different pages that say very similar things, rather condense it into one or two pages that have all the information you need in one place. This may all seem like a lot of work, but hiring a SEO company to help keep your website fresh and informative is a simple solution.
Your website integrates everything – the general experience of the user, on-site optimization, content, keywords, and links. You have to think of how all these things work together and affect your rankings. Luckily, if you are doing most of them right then the others will naturally benefit. For example, if the structure of your website is well-laid out and easy to follow, has great quality content, and uses keywords smartly, then you will have created a good user experience and inbound links will come pouring in as more people recognize your site as an aesthetically pleasing and authoritative source of information – thus, your ranking will increase as will your client base and market reach.
Watch out for: errors such as broken links, excessive use of ads or too many redirects, bad quality content, keyword stuffing, and toxic back links that could be damaging your user experience and rankings.
Problem solve: improve your user experience by creating a site that is not only good-looking, but smart too – with strong site structure, internal links, high quality content, a strong social presence and brand identity, images with keywords in their anchor text, etc. The best way to approach these problems is to hire a SEO company that will look at your website from multiple points of view (e.g. a technical/search engine P.O.V. as well as from the user’s P.O.V.) and address each issue accordingly.
As you have probably realized by now, a SEO company is your best bet when it comes to fixing your site’s ranking problems. A professional company will not only be able to correct any current issues, but they will also be able to maintain your site and keep it up-to-date with the ever-changing requirements of search engines. For more information about improving your rankings, contact Connectica for SEO solutions in South Florida.
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