SEO For Lawyers
Search Engine Optimization for lawyers involves search engine optimization (SEO) strategies that are aimed at attracting clients that are searching for your particular services. This is achieved by obtaining a high-ranking on search engine pages for keywords or keyword phrases that trigger your website as the natural answer to their query. While word of mouth or social media can drive business, in today’s world, online searches dominate how a prospective client finds your website.
Google changes its algorithm relating to SEO on an almost continuous basis, this makes it that much more important to hire someone proficient in SEO practices. At Connectica, we provide digital marketing, web design, video production, content creation, social media management, GMB management and SEO services to law firms and attorneys in every area of practice.
We understand that some legal specialties are more niche than others, and our team of SEO experts customize a digital marketing strategy that will work best for your business.
What is Search Engine Optimization?
SEO makes your website and content more visible to people searching relevant terms related to your business, i.e., estate planning, criminal defense, post-conviction appeals, family law; whatever your area of expertise is, a good SEO campaign will have you owning your backyard.
Connectica provides law firms of all sizes and types with expert SEO services to increase their website traffic organically. Optimizing your site using the current best SEO practices, makes your site more navigable than your competitors by creating relevant and authoritative content that drives potential customers to your door, naturally.
The best SEO for lawyers will organically drive more traffic or sales to you — that means your PPC campaigns are well balanced out.
Why is SEO for Attorneys Important?
It’s no secret that people find, and research businesses much differently than they once did. Using the Internet to find relevant information online is usually the first step to finding an attorney to hire. This means that if you run a law firm and want new clients, much of your success will depend on whether people can find your website on a Google search.
Attorneys need a website as it is a hub for everything related to your legal services. SEO for lawyers uses SEO-optimized content on your website to help potential clients to find you easily.
‘Content Is King’ For A Successful SEO Campaign
All content is not created equal, and that’s particularly true with SEO. When it comes to search engine optimization, posting regular SEO-optimized content is vital to your law firm’s success. This is typically done by consistently creating and posting branded content relevant to your legal practice on your website; whether it be in the form of blog posts, press releases, or main website copy.
There are many things that set Connectica apart from other marketing agencies…
The most noteworthy advantages are our in-house content team and our unique content/writer management system that was developed exclusively by our web programmers. Most marketing companies farm their clients’ content out to third party agencies like UpWork or Fiverr, giving them and the client less control over who will be writing all the copy published on your website.
Our content management system allows us to efficiently organize copy by client and writer to easily communicate, create, edit, and publish every piece of content on your site. Additionally, Connectica has a team of 25+ content writers who regularly attend educational webinars hosted by our Content Manager and SEO Specialists. This allows them to master and apply the most current standards and practices as it pertains to the science of search engine optimization.
Comparing SEO vs.
Pay-per-click and sponsored ads are two marketing strategies that help a website be visible. However, SEO is an investment for both the present and your future. The content and backlinks that you obtain from SEO are valuable as it’s something that you own and isn’t something you’re renting.
Yes, PPC undoubtedly works. You pay to get seen at the top of each page depending on what a searcher is typing in the search bar. But the caveat is, depending on your budget and target keywords, PPC campaigns can reach into the $1,000s per week. When done properly, SEO mitigates the need for regular costly spending campaigns on Google.
What Should I Look for In a Professional SEO company?
Connectica specializes in naturalized SEO practices that consider your entire website. We create rich SEO-optimized content that drives results to your website so you can own your backyard. Our marketing firm offers many beneficial professional services that help your website to become more SEO-optimized, including:
Keyword research influences how someone navigates your website. Our research allows us to determine what search terms people are using to search for things related to your services and the location of your business. We will also examine your competitor’s websites to develop a list of keywords or keyword phrases that relate to your law firm, i.e., Miami post-conviction lawyer.
Our SEO content writing team writes unique, authoritative, and optimized content for your website. They incorporate the keywords and keyword phrases derived from the analysis process to help your website rank high in search engine results pages.
Backlinks tell Google that someone else finds that your content was valuable and credible enough to link it to their own content. This indicates that you’re an authority in your field and are credible. The more links that your page can get, the higher your page will be ranked.
Directory listings help searchers to decide which page to click on to learn more about what they’re specifically searching. A business listing makes it easy for local customers to find your business and provides helpful information including your address, phone number, and office hours.
Social media integration and management helps increase your reach. We organize and sync all your social media accounts so that you can share, publish, and schedule posts for all of them.
A website audit allows us to understand your existing content and determine what needs to be improved. These audits help improve your Google ranking as we can see what is working and what isn’t on your website.
Having an updated and optimized Google My Business is an important factor when it comes to SEO for law firms. Globally, there are 5.6 billion searches performed on Google each day. If you’re not properly managing and updating your GMB listing. you’re doing your law practice and huge disservice. As a Google partner, Connectica knows how to run a successful GMB listing to help lawyers and law firms achieve the best results.
Where Does Connectica Offer Digital Marketing and SEO for Lawyers?
We offer local law firm SEO services to lawyers in: Miami, Aventura, Hialeah, Coral Gables, Doral, Miami Gardens, Kendall, Hallandale Beach, Hollywood, Dania Beach, Fort Lauderdale, Tamarac, Sunrise, North Lauderdale, Lauderhill, Weston, Deerfield Beach, Coral Springs, Plantation, Margate, Coconut Creek, Oakland Park, Cooper City, Pompano Beach, Boynton Beach, Boca Raton, Weston, Miramar, Pembroke Pines, West Palm Beach, Palm Springs, Delray Beach, and Jupiter, Florida.
SEO For Attorneys & Law Firms: Common Questions
Do you have questions about our lawyer SEO strategies? We have answers.
Yes. You always have the option to keep your current website. However, if every page on your site is not technically optimized for plumber SEO and/or lacks original and authoritative quality content, Connectica won’t be able to give you the results we are notorious for delivering.
Digital marketing and SEO for lawyers and law firms is a science that we’ve mastered. To get you the biggest return on investment, we may recommend building (or rebuilding) a new website that’s fully SEO-optimized and user-friendly on all platforms. This will maximize the impact of your marketing and SEO strategy.
If you’re happy with your current website design, our website developers can create an SEO-optimized replica that looks exactly like the original. If you don’t love your current plumbing website, what better time for a redesign?
Search engine optimization is a long-term strategy, and it may take some time before you start seeing results. A brand-new website can take anywhere from 3-6 months before you see an increase in web traffic. Existing websites that are optimized can usually expect to see results in 2-3 months. Depending on your budget or the aggressiveness of your SEO campaign, it could be more.
Based on your goals, Connectica will recommend the best marketing and SEO package for your law firm or practice.
First and foremost, any marketing agency that promises substantial results from SEO in the first couple of days or weeks is lying to you and we’d whole-heartedly endorse you running in the opposite direction. As with anything in life, there are no guarantees, and SEO is no exception. An effective SEO strategy for lawyers has a lot of moving parts; every law practice and target market is different.
What can we promise? For starters, we can promise that you’ll have South Florida’s best digital marketing agency optimizing your law firm’s website, creating exceptional content, generating high-authority backlinks, and more.
Furthermore, Connectica specializes in lawyer SEO. That means we understand the fundamentals and nuances of the legal world. We can promise that if you partner with us as your marketing team, your law firm will have the best opportunity to rank on search engines and generate new client leads.
That depends on which SEO package you choose. Connectica offers several packages, depending on your budget and marketing goals.
Not sure what you need? Leave that to us. Our team will conduct a preliminary audit and summary of your website to identify which package would be most beneficial for your plumbing business.
Like every industry, lawyer SEO strategies take time to lift-off. Because of that, Connectica recommends a commitment of 12 months to give your marketing efforts the chance to flourish and be successful.
If you don’t know what you’re doing, we wouldn’t recommend it. SEO is a lot more than publishing a few blog articles each month. We know, we make success look easy, but SEO is a science of metadata, constantly changing algorithms and evolving techniques. Watching a couple videos on YouTube University won’t cut it. We’ve been doing this since 2012 and we’re still learning new things!
Truth be told, to get the most ROI from an SEO campaign, you need a team by your side that knows what they’re doing.
You do! We never publish any content to your website without your expressed approval first. If you don’t have time to read 4-10 blog articles a month, we suggest delegating it to someone in your company who can.
Absolutely! No one knows your law firm or legal practice like you do. If you want to write one blog article or all 10 per month, it doesn’t matter to us! We just ask that any content you write and publish is optimized first by our SEO experts. Heading tags, metadata, branded images with proper alt text, all these elements are crucial for proper SEO content.
SEO For Lawyers: Get Started Today!
When you want to expand your reach and drive business to your law firm, hire our experienced digital marketing firm. We use proven SEO strategies to optimize your content and get you the most return on your investment.
At Connectica, we’re about getting results. We believe in good thinking and great online marketing for lawyers. To learn more about how we can optimize your legal practice website and out-rank your competitors on search engines, call our South Florida office today at 1-877-816-2259.