Did you know that more than 25 million companies worldwide are using social media to advertise their business?
Social media is on the rise in our everyday lives. It is no longer used just to keep in contact with old friends, it has turned into a source for information, news, and of course, business! Businesses can benefit largely from social media marketing; It can inform potential clients about your services, products, locations, and work hours.
Social media marketing can also help to improve your credibility and brand awareness, which helps you to rank higher in searches on the web. Using social media, you have the opportunity to potentially reach the three billion people who currently use different forms of social media all over the world.
Instagram has become one of the most popular forms of social media. The main difference between Instagram accounts that only bring in likes versus accounts that make sales, is a strategic content plan for your Instagram page.
You want to make your Instagram content appeal to potential clients, so they will take the time to look at your Instagram page. Instagram’s “simplicity” can be misleading. That’s why many businesses struggle to keep their brands relevant on Instagram.
Your Instagram grid is the first place clients will be looking at. When potential clients look at your Instagram grid, you want to make sure that there’s a clear “lifestyle” that you’re selling. Clients prefer to be able to picture themselves going through life with the product you’re trying to sell. Hashtags, catchy captions on your photos, your profile picture, and a compelling Instagram bio about your business, will also help with showing the “lifestyle.”
You need to be able to have an Instagram content plan that you can easily follow. Planning content can be quite daunting for most people. Planning your Instagram content includes scheduling posts and stories, editing photos, uploading photos and videos, drafting captions, researching hashtags and reviewing your page analytics.
Creating a strong, unique Instagram theme will help make your business more recognizable and stand out to potential clients. Content themes consist of photos, videos, color palate on your page, stories, catchy hashtags, and captions. A consistent editing style and aesthetic will help build a brand image for your business. Whatever your theme happens to be, make sure all the images, videos, hashtags and other content are all related.
Posting to Instagram regularly will help keep your page relevant. Clients will view you as more trustworthy if you stick to a posting schedule. You can post anytime you want as long as you show up for your followers. Most brands will post about 27.9 times a month, in order to keep up your brand reach and engagement, you’ll need to post regularly. You’ll also need to respond to your followers and engage with other accounts on a fairly regular basis.
Using seasons, seasonal holidays or funny dates like Wear Pajamas To Work Day on April 16th or International Coffee Day on October 1st will make your company seem more approachable and relatable to potential clients. Plan Instagram content that will match the holiday for the best results.
Social media marketing and Instagram content plans can be tricky things to master. Your content plan will need to be updated to keep up with the ever-changing trends that are flying through social media every day. If you would like any advice or assistance with your Instagram content plan or social media marketing call the experts at Connectica at 954-282-1698.
Bailey is a vibrant addition to Connectica’s social media department. Her enthusiasm and passion for all things #Trending keeps her at the forefront of the social media game.
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