The Best Social Media Marketing Platforms For Business 2021

social media marketing

Read Time: 3 minutes

With the plethora of social media applications available, how do you figure out which ones will work best for your business? It is important to know what your goals and priorities are for your marketing efforts. If you are looking for the right social media marketing tools for your business in 2021 then we’d say you’re in good company.

Why Should I Invest In Social Media Marketing?

If you have been hesitant to invest in a solid social media marketing strategy in the past, then it might be time for you to look into it. Effective social media marketing is about more than posting well-branded, witty social media posts. Marketing your business on social media in today’s climate is competitive. You’ll need to leverage video, content marketing strategies and more with your business goals in mind.

If your marketing efforts are not costing you anything then are they offering the value that your business needs for 2021? What about your return on marketing investment? Getting your PA to run with a few social media posts won’t be enough in the climate of today. Running effective digital marketing strategies that bring a return takes time and costs money.

One of the best decisions you can make when it comes to growing your business niche online is to work with an expert. Think about all there is to read and learn when it comes to digital marketing? It increases daily, and algorithms change by the second. At a full service digital marketing agency you will be in the safest and most efficient hands. Plus, you won’t need to waste time and resources on trying to do everything yourself!

Speaking about social media, which platforms would work best for you? At the end of the day, this takes a bit of research and understanding the dynamics of each unique platform. Here’s your update for 2021, and feel free to browse our blog for more.

Business Goals Influence Platform Choice

Effective leveraging of the right platforms takes time. You will first need a clear understanding of your business goals. If your profit margins and resources do not come into your digital marketing strategy, then you might be wasting your time.

The Social Media Marketing Toolbox

We see the digital marketing elements and social media platforms as a toolbox. How do you know which tool is right for the job? Well, you recognize what job needs to get done and then you choose the right tools according to what will work best. It is the same with a digital marketing strategy.

Your business is unique, and a good strategy requires research and expertise to determine what will work best for you.

We’ll save more on this for another blog but for now, take a look at our list of the top 3 social media marketing platforms for business.


Users on Facebook have grown from 2.27 billion in 2019 to 2.70 billion users in 2021. Since Facebook has also taken ownership of Instagram, WhatsApp and a couple of other social media platforms, it’s safe to say it’s definitely an important platform for business marketing this year. Facebook is a social network that has turned into one of the top marketing tools of this decade. Although it still favors the person-to-person connection, there are ways and means to market your business.


The number of users on Twitter has increased by about 27 million since 2019. Twitter is a great platform to use as long as you have a solid engagement strategy with resources to post and Retweet. It’s a good place to be if you’re publishing valuable content.


LinkedIn is the top business platform to use in 2021. Currently, there are 55 job applications per second and the average income per year of LinkedIn users is $46K. Many CEOs, CFOs and other top company positions are harnessing a well-oiled and effective LinkedIn strategy.

Contact Connectica For Help Achieving Your Social Media Marketing Goals

When it comes to making big decisions about marketing your business in 2021, don’t hesitate to get in touch with our team of experts today. We’ve done the research, we’ve got the toolbox ready and we know how to run effective digital marketing strategy from end to end. Contact Connectica today at 877-816-2259

Want more helpful digital marketing tips? Check out our Tech Talk blog! You can also follow Connectica on Facebook to stay up to date with all the latest information in SEO.

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