The Importance Of Technical SEO

technical seo

Read Time: 4 minutes

Organic search traffic is critical for growing your business and attracting more people to your website. Recent studies say that at least 33% of your website traffic can be attributed to organic search. But none of this matters if your website isn’t showing up on search results pages at all.

SEO marketing is about more than just the content, the keywords you use, or how many backlinks you have. There’s a technical side to it, and we’re here to explain why having a healthy website is an important aspect of on-page SEO that helps increase the ranking of its pages in search engines.

Here we’ll discuss what technical SEO is, why it’s important, and how you can go about incorporating it into your overall on-page SEO strategy.

What Is Technical SEO?

Technical SEO refers to the different ways you can optimize your website to rank higher on search engines, by improving certain technical aspects. 

The three main pillars of technical optimization for your website are: performance, crawlability, and indexation.

  • Website Performance

    Simply put, website performance is about how fast the pages on your website load. In today’s world, instant gratification is at the top of everyone’s list – people are impatient and they don’t want to wait for a simple webpage to take long to open. A recent study showed that 53% of website visitors using mobile will leave a website if a webpage doesn’t open within 3 seconds!

  • Website Crawlability

    “Crawlability” refers to how easily robots used by search engines can crawl your website to better understand the content that is available to share. These robots follow links to discover certain content on your website, and so an internal linking structure is important to help them display the most important content on your site. A poor or non-existent linking structure can cause your SEO efforts to yield very little results.

  • Website Indexation

    Indexing is the process in which search engines add web content to their index. Again, search engines use robots to crawl your web pages looking for keywords, metadata, or other signals that help search engines determine if and where to rank your content. Things that marketers can do to ensure their website is indexed by search engines, is to ensure there are no broken links or pages, or a complicated web design that makes it difficult for readers to understand the question that the page is answering.

Why Is It Critical To Your Overall Marketing Strategy?

Search engines such as Google exist to help their users find answers to their questions as fast as possible and give them quality results, so they keep coming back again. It is the main goal of these search engines to then present these users with content that actually helps them and gives them the best results to answer their queries.

There are important tips to writing SEO content but if search engines aren’t able to decipher if your website content will be helpful to their users, then they won’t include it in their search results at all. It is important to make use of the technical aspects that allow you to structure your website content in a way that makes it easy for search engines to find, crawl, and index your content time after time, increasing its chances of ranking higher in their search results pages. If you do this well, your website can be rewarded with higher organic search traffic, resulting in higher website traffic overall.

Tips To Incorporate Technical SEO Into Your Marketing Strategy

Now that we’ve determined why technical SEO is critical to improving your organic search traffic, let’s discuss some useful tips on how to incorporate technical SEO into your overall marketing strategy:

  • Test Your Website Speed

    Since search engines are looking for websites that give their users the best experience, they also know that slow web pages are frustrating for users and create a less optimal experience. Test your website speed and bring in a professional to ensure your webpages are loading quickly and that your website is performing at a top speed.

  • Remove Dead or Broken Links

    Something that can be even more frustrating for users than a slow loading page, is clicking on a link to a page that doesn’t even exist. Nothing can deter a user faster than a 404-error page, and if you’ve encountered it before you’ll know what I mean. Make it easy for search engines to crawl your web pages by removing dead or broken links and be sure to always redirect the URL of a page when it gets deleted or removed.

  • Don’t Duplicate Content

    Having the same content on multiple web pages on your site, or copied content from other sites, confuses search engines. As a result, the confused search engine will automatically rank pages with the same content lower. Before uploading your content onto your website, run it through a plagiarism checker to make sure your content doesn’t exist anywhere else on the internet.

  • Hire an SEO Specialist

    The importance of SEO strategy is to increase organic search traffic to your website, and ultimately convert these leads into paying customers of your business. All of your on-page SEO efforts need to work together to produce these results. Getting any part of your SEO efforts wrong can be bad for your business so it is important to hire a professional to make sure your technical efforts are optimized.

Hiring The Right Expert For Your Business

The world of search engines and SEO marketing is fast-paced and ever-changing. Our digital marketing professionals at Connectica are experts in the field of technical SEO and can help you feel confident that your website and organic search traffic efforts are well taken care of.

Connectica combines Search Engine Marketing campaign strategies with the voice of your business, organically helping your business rank higher on search results pages, as fast as possible. Give us a call today at 877-816-2259 for help in transforming your website into one that’s optimized for search engines.

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