Organic search traffic is critical for growing your business and attracting more people to your website. Recent studies say that at least 33% of your website traffic can be attributed to organic search. But none of this matters if your website isn’t showing up on search results pages at all.
SEO marketing is about more than just the content, the keywords you use, or how many backlinks you have. There’s a technical side to it, and we’re here to explain why having a healthy website is an important aspect of on-page SEO that helps increase the ranking of its pages in search engines.
Here we’ll discuss what technical SEO is, why it’s important, and how you can go about incorporating it into your overall on-page SEO strategy.
Technical SEO refers to the different ways you can optimize your website to rank higher on search engines, by improving certain technical aspects.
The three main pillars of technical optimization for your website are: performance, crawlability, and indexation.
Search engines such as Google exist to help their users find answers to their questions as fast as possible and give them quality results, so they keep coming back again. It is the main goal of these search engines to then present these users with content that actually helps them and gives them the best results to answer their queries.
There are important tips to writing SEO content but if search engines aren’t able to decipher if your website content will be helpful to their users, then they won’t include it in their search results at all. It is important to make use of the technical aspects that allow you to structure your website content in a way that makes it easy for search engines to find, crawl, and index your content time after time, increasing its chances of ranking higher in their search results pages. If you do this well, your website can be rewarded with higher organic search traffic, resulting in higher website traffic overall.
Now that we’ve determined why technical SEO is critical to improving your organic search traffic, let’s discuss some useful tips on how to incorporate technical SEO into your overall marketing strategy:
The world of search engines and SEO marketing is fast-paced and ever-changing. Our digital marketing professionals at Connectica are experts in the field of technical SEO and can help you feel confident that your website and organic search traffic efforts are well taken care of.
Connectica combines Search Engine Marketing campaign strategies with the voice of your business, organically helping your business rank higher on search results pages, as fast as possible. Give us a call today at 877-816-2259 for help in transforming your website into one that’s optimized for search engines.
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