When one considers how much content is available online, and the ease of consuming video, it is easy to understand how YouTube has become the second largest search engine, and how video SEO has become a new industry buzz word. Video manages to capture, and hold, the attention of viewers and excuses the need to read (or rather scan) a lot of text.
Over three billion searches are actioned on YouTube each month, and approximately 100 hours of videos are uploaded every minute. With over 6 billion hours of videos viewed every month, YouTube reaches more adults aged between 18-34 years in the US than any other cable network.
These figures demonstrate how important video is, and how YouTube plays an important role in transforming the way that we consume information. It is for the same reason that video SEO is so vital in getting your content noticed!
Video has become an increasingly important element in a marketing strategy. With constantly declining attention spans, video is a conveniently consumable medium. The visual and narrative nature of video catches the attention of consumers, and holds it. In addition, video is a shareable medium, meaning that your content can achieve a wider reach.
Marketers are harnessing the high engagement that video offers in order to drive higher traffic and increase sales leads. Video can benefit a business in the following ways:
With YouTube being the second largest search engine next to Google, it is important to optimize your video content for search engine rankings.
YouTube ranks videos within the following criteria:
Your channel keywords and targets need to be appropriately defined. These keywords need to be relative to your business and have search volume meaning that people are likely to search for the keywords that you choose.
Your channel’s description and links are another area that deserves focus as it provides an opportunity for high ranking. Again, focus on relative keywords that are likely to be searched and be sure to include links to both your website and social media platforms.
Each video is given a page, and it is just as important to optimize the page as it is to do so for the channel as a whole. Videos are a valuable tool to sell your brand and its products or services. Ensuring that effective SEO is applied will give your videos the opportunity to fulfill their purpose.
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