A call-to-action (CTA) is important to any website to increase conversion rates but many sites forget that they are also in place to captivate and educate your audience. Worse, many sites suffer from ineffective call-to-actions that do not provide the audience with the idea that they may lose out on valuable information if they do not convert.
Here you will discover tips on how your website design will help by incorporating a fascinating call-to-action.
To write, design, and incorporate a compelling call-to-action in your website design, you must understand the basics of what a CTA is and what it should include.
In simplest terms, a CTA is an action you want your audience to review and complete. Most CTAs in web design will consist of a button, banner, graphics, or text on a page or a text link on an article. They are an integral part of your marketing strategy to get a response from your audience, make more conversions, and increase your click-through rate. It is important to help guide your audience to discover more about your goods and products without overwhelming them.
CTAs come in many forms that will vary depending on your end goal. Here are some of the most popular and effective calls-to-action:
These are forms that will add audience members to your contacts and mailing lists to stay informed about your site.
These are buttons that allow your audience to immediately link and explore your goods or services.
These are simple CTAs that encourage your audience to share posts or products with their followers and friends on social media.
These are CTAs that supply a specific incentive such as a free trial or quote to your audience to entice them to become leads.
Depending on the type of CTA you are utilizing, the way you write and design it will differ in some aspects, but here are seven tips to apply to any call-to-action that will help with your website design:
Clarity is key when it comes to CTAs. You need to layout exactly what you want your audience to do. Using powerful verbs such as “buy”, “subscribe”, “share”, and “find out how…” will lead your audience to complete your desired action.
People easily tire of seeing the same copy repeatedly and your CTA is no different. Where many tried and true CTAs may land your conversions, you will not know if there is something that works better if you do not try out something fresh.
For many, there is nothing worse than missing an opportunity – especially one that is a limited time offer! Fear of missing out, or FOMO, works well as a tactic for this very reason. Playing into FOMO in your CTAs is as simple as saying “…while supplies last…” or “…sale ends Friday…”
Consumers are drawn to numbers as they break up the text and gives them an idea of what they will spend or save on your products and services. For example, instead of saying “Sign up today for an exclusive offer!” Say, “Sign up today for XX% off!”
Everyone loves a good deal and a CTA which reflects that will elicit an emotional response from your audience that will make them more likely to convert. Putting an exclamation point at the end of your CTA also adds a built-in sense of excitement and urgency.
People are greedy and want to constantly know what is in it for them. This is not a terrible thing, though. Especially when it comes to CTAs. By playing into why people should need your product or service, they will be more inclined to convert.
When people shop online through their desktop, laptop, or tablet, they usually can browse and research at a slower pace while mobile users typically want instant gratification. By 2021, it is expected that mobile commerce, or m-commerce, will account for 54%, or $659 billion, in online sales.
Different approaches for a call-to-action will work for different website designs, but incorporating these tips are sure to help. If you have questions about your website or call-to-action, we’re just a call away at 1-877-816-2259!
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