Your website is one of the most important touch points for your customers and prospects. A well-designed site can be a make or break to convert visitors into paying customers. Statistics show that it takes approximately 0.05 seconds for visitors to form an opinion about your website that determines whether they will stay or leave. Roughly 57% of internet users say they won’t recommend a business that has a poorly designed website.
Hiring a web designer is key to making successful online sales and promotion. A website truly excels when it is designed with the user experience in mind, making it easy to find what you’re looking for: pricing, the customer blog, or product offerings.
It can be easy to neglect upgrading your website for optimal web design and user experience, so we’ve put together some important tips for improving your site.
The first step after deciding that your website needs some design improvements is to create a web design plan.
It is important to begin by mapping out your customer journey, starting from when a person visits your website to the point that they become a customer. Consider what content they would want to view first, and which links to include so it’s easy for them to find out more information.
After mapping out the navigation upgrades for your website, the next consideration is the look and feel. Consider a new color palette, new imagery, or a new font that truly speaks to your brand. It is important to ensure there is consistency of this design throughout your entire website.
Consider removing anything that distracts from your brand or business, such as irrelevant content, inconsistent color schemes and spacing, or outdated stock imagery.
Something to evaluate when it comes to design distractions is the colors used on the page. Firstly, your web designer should stick to your color palette to ensure brand consistency across your website. Secondly, it is important to consider using bold or brighter colors for call-to-actions, and lighter or faded colors for backgrounds, as the eye is naturally trained to look at things that stand out.
Your web designer should then consider removing any on-page interactions or animations, as this can be distracting from the content you actually want the user to see. Having multiple animations can also cause the page to load slower, which is frustrating for the website visitor, causing them to leave your site before making a purchase.
Studies show that your prospects are 58% more likely to purchase a product from you after reading customer reviews. However, not all customer reviews are displayed equally; the way you display your customer testimonials is important. Instead of simply quoting the review, give it some context so that a prospect can relate.
A video testimonial is a great way to build trust with your prospects. To make the video display more enticing, it is a good idea to give it a heading and a brief description of the experience the customer had with your business. That way, the prospect is encouraged to click and watch it.
You can also display customer testimonials in the form of case studies, which gives a detailed description of the experience the customer had with your business. You can then categorize these case studies by industry or solution, and add a filter to the top of the page so it’s easier for the prospect to find the testimonial they want to read.
Call-to-actions on your website help guide prospects to conversions by showing them more information to help make their decision.
Call-to-action examples are things like “book a demo,” “view pricing”, or “contact us.” It is important to make these really easy to find once a visitor is on your website. Strategically placed call-to-actions include the top right of a webpage, below a section that requires action, or at the bottom of your web page. It is also fine to include the same call-to-action multiple times on the same page.
Connectica has a broad range of digital marketing expertise that includes web design, ensuring your website is optimized for a great user experience. Our team is dedicated to creating a website that is user friendly, responsive, personalized to your brand, customized, and unique.
If you want to hire the best web design company in Ft Lauderdale, look no further than our tech experts at Connectica – contact us today at 877-816-2259 to talk about your web design needs.
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8499 West Commercial Blvd
Tamarac, FL 33351
Toll Free: 1-877-816-2259
Whether you are looking to redesign your current website or looking to build a new website, we can handle any project small or big. Contact us today for a FREE Consultation.