What Does “Doing SEO” Actually Mean?

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SEO stands for “Search Engine Optimization” which is used by business owners to enhance their digital marketing strategy and ultimately make it easier for search engines, such as Google, Bing, and Yahoo, to sort and index online content. SEO pros are also no longer confined to just nerds that can code site rankings. SEO success can reach from coding to even public relations skills, making it simpler for business owners to maximize their advertising without breaking the bank.

Why Is SEO So Important In Today’s Business World?

Technology has advanced so quickly in the last few years that a lot of advertising, promoting, and business is found through a search engine by potential clients. When a business’s SEO is at its peak they’ll be creating more ‘foot traffic’ to their website and therefore potentially increasing their client base. About 3.5 billion Google searches are made in a day. By having an effective SEO, you can reach more people around the globe. In order to thrive, smart business owners will keep up to date with the most effective ways to attract clients.

How Simple Is SEO?

The world of SEO is constantly on the up-and-up and slightly complex, but one can easily understand the basics to get started. Search engines scour the internet using a process called crawling and indexing, (which is basically discovering and cataloging online content).

Always try to provide your customers with a great online experience, try to think about what you would like to see when you visit a website, while still making it compatible for search engines. Google has the largest online searches, followed by Bing and Yahoo, so you need to pick your search engine carefully. Make sure your content isn’t being hidden from a crawler, (aka a search engine) by having users fill out forms, log in or complete questionnaires.

Meta tags are also useful instructions to help search engines index your web page content. Be aware of black hat SEO, this type focuses on the search engine and not the actual customers. It also often results in spam pages and pages being banned very quickly. White hat SEO is a sustainable business growth opportunity, is more respectable and focuses on your potential customers and their wants and needs.

Easy Ways To Increase Your SEO

Though there are many factors to be considered when increasing your ranking on search engines, here are a few quick and easy tips to help get you started:

• Make sure to have a user-friendly website

  Customers will always be happier with a user-friendly website.

• Work out all the possible website problems

  Clients don’t want to have to fight your website trying to find your product or services.

• Use interesting content to attract/keep your audience’s attention

  It’s important to not let customers get bored and use good quality content otherwise they will quickly lose interest.

• Always use good keywords

  Don’t overdo it with the keywords. Keep it simple but effective. A few good keywords are more effective than a whole ton of them.

• Make your website mobile and voice search-friendly

  With modern technology being so vast, and more and more people searching online, one needs to keep up with all the various functions of cellphones, tablets, iPad’s and other electronic devices.

Benefits And Challenges To Doing SEO

SEO is not some easy task that you complete once and then forget about. It is a continuous process that is also frequently changing. Though once you get through the challenges of SEO, the benefits are very much worth it.

• Challenges

  One of the biggest challenges of SEO is that it often takes time to build the reputation of your marketing website, it also might have additional costs if one is looking to hire someone to help increase your SEO. There is no guarantee that users will always see your site when they do an online search.

• Benefits

  Some benefits are that SEO provides a flow of free and targeted traffic as exposure for your website. It also generates traffic that has a 14.6% close rate which is far more than when compared to email and print advertising. SEO can also help to steadily increase business growth. One doesn’t need to pay for adverts in SEO as it is recognized as an organic search. Improving SEO will largely benefit companies in the long run.

The Takeaway

SEO can be complicated, but it doesn’t have to be. If your business needs help with its SEO presence, Connectica can help navigate the technical terrain. Our team of highly-skilled experts is always up-to-date with the latest in search engine optimization news and Google business analytics. Call us today at 954-282-1698 to find out how we can help you today.