What Is Affiliate Marketing?

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Let’s talk about affiliate marketing. These days, so many companies and affiliates are working together to increase sales, improve brand awareness, and make serious money. Have you thought about it for your business?

Affiliate marketing encompasses a broad range of complex partnerships online. Should you be working with online influencers for your brand? Are there other companies who would benefit from hiring you as an affiliate for their brand? There’s a lot to unpack.

Read on for an introduction to affiliate marketing: what it is and how it works, and how Connectica, LLC can help your business.

What Is Affiliate Marketing?

Let’s start with some basic definitions and market understanding. An affiliate marketing program is an agreement between two business entities. One hires the other, on a commission structure basis, to promote or feature products or services.

As the hiring entity, you want to seek out another business or influencer who reaches an audience you can’t or has selling power within your target audience.

As an affiliate marketer, you’ll want to seek out businesses that try to reach your audience and provide them with another avenue for brand or marketing. You accomplish this with a link or promotion on your website, social platforms, or channels.

How Do Affiliates Generate Revenue?

The marketing affiliate representative will get a unique “affiliate link” that doesn’t exist anywhere else on the web. That link can track data, usually through the use of cookies. When someone clicks the link, the cookies can track whether or not that click led to a conversion. With every conversion, the affiliate marketer gets paid.

Here’s a rough breakdown of various payment options you can negotiate when you explore affiliate marketing for your business:

• Pay Per Click: Commissions are paid for each click, generally for brand awareness.
• Pay Per Sale: A commission is paid for each sale transaction.
• Pay Per Install: Commission is paid for every install, usually for apps or software brands.
• Pay Per Lead: Commission is paid for every opt-in or sign-up activity, popular for offers, great for beginners.
• Pay Per Action: Commission paid for a precise or predetermined action.

Understanding Different Types Of Affiliate Marketing

Affiliate partnerships are all defined differently. However, it’s not uncommon to separate affiliate marketing types into three core categories:

Unattached Affiliate Marketing

You don’t have control or authority in the niche of the product or service you’re specifically advertising.

Related Affiliate Marketing

This refers to those who promote products and services they themselves don’t actually use but are somehow related to their niche.

Involved Affiliate Marketing

This type of affiliate marketing is the promotion of products or services you use, believe in, or support directly.

Search Affiliates

In these programs, a company might use an entrepreneur or freelancer to help promote offerings on ad platforms for improved search results.

Review Affiliates

With these affiliate programs, a company within a niche market segment might work with an affiliate to review or research products or services.

Email Marketing Affiliates

Agencies will often use email marketing campaigns to reach their clients. A company can partner with these agencies to include an affiliate link within those email marketing campaigns.

Influencers and Blogger Affiliates

There are influencers and bloggers online who command massive audiences of followers. With this affiliate partnership, a company can have these online figures promote or recommend a product or service.

Affiliate Marketing And More For Your South Florida Business

Contact our team of marketers at Connectica, LLC by calling 1-877-816-2259 today. Let us help you develop an affiliate marketing strategy that helps you grow your brand, land new customers, and make more money!