Many of us will remember the days of driving to school or work and getting excited by the different billboards along the way. But it’s 2021 and sadly, simple advertising on billboards is almost entirely dead. Digital marketing is the way of the future, and we all need to jump onboard.
When you think about it, these days many of us aren’t paying attention to big signs on the road when we’re in the car. We’re likely to be on our phones being driven around in an Uber. And if we are driving ourselves, we’re probably listening to a new episode from our favorite podcast. We’re not looking out for the latest Calvin Klein advert with Kendall Jenner or Justin Bieber.
It’s 2021. Most people are consuming information through their mobile phones, brands need to make sure they can still reach their desired target audience. This is where digital marketing is key.
The most talked about form of digital marketing is online marketing. This type of digital marketing includes content marketing, SEO, social media marketing, pay-per-click advertising, and email marketing. Another form of digital marketing that isn’t talked about enough? Offline marketing. This form of marketing happens entirely offline, but the experience is enhanced with digital technology.
Here we’ll explore the four big categories of offline digital marketing: enhanced offline marketing, radio marketing, television marketing, and phone marketing.
This type of marketing makes use of traditional forms of advertising but uses technology to enhance the experience for the consumer. Let’s take a traditional billboard advertisement for example.
In the past, this would usually consist of a blown-up picture placed in a strategic spot. Enhanced offline marketing uses an electronic billboard in the middle of Times Square that’s interactive and in bright LED lights. Another example is restaurants using iPads or QR codes to display their menu instead of a piece of paper. This type of marketing is taking anything that reaches your desired target audience and enhancing it with an electronic device. This is stepping into the future with technology.
Remember the saying “Video killed the Radio star?”. Well, that’s not entirely true, and radio is still very much alive. Almost 250 million American still listen to the radio each month, consuming an average of 102 minutes of radio content each day. This means that radio is still a fantastic way to reach your audience on a digital platform that isn’t via the internet. The host will read out a short script promoting a product or service, or you can even run a radio competition where guests can phone in to stand a chance to win something with your brand.
Luckily, mobile phones haven’t killed TV marketing just yet. The average American watches 4 hours of TV each day – although this now includes streaming services. Most households these days are consuming Netflix shows without Ads. With that being said, there are certain events that can’t be streamed. These are worth an advertising budget. This includes sports games, game shows, and certain reality TV shows.
For example, the Super Bowl is still an extremely lucrative venture for digital marketers. Even if the TV ad is only shown for 60 seconds during the Super Bowl, thanks to video streaming services like YouTube and Facebook, the advert can be replayed over and over again, reaching millions of viewers.
In 2021, 75% of Americans own a smartphone. And while there are many ways you can reach consumers via digital channels on smartphones, text messaging is still a valid and low-cost form of offline marketing. Sending a text message doesn’t seem super sophisticated; but its effectiveness can’t be underestimated. Sending a text message is almost a guaranteed read. Additionally, it’s a great way to send coupons or discount codes that will entice your consumers to make a fast purchase.
At Connectica, we offer a full-service digital marketing experience to help take your brand to the next level. We specialize in online marketing techniques. We can help you utilize the digital content we create so it can be used in your offline marketing strategy too. The online and offline worlds are merging, and the world of marketing is becoming even more exciting. We want you to spend more time focusing on what you do best, so let us take care of the digital marketing for you. If you want to start enhancing your digital marketing techniques with us today, then give us a call at 877-816-2259!