Digital Marketing Agencies: Choosing the Right One

What To Look For In A Digital Marketing Agency

Digital Marketing Agency

Read Time: 3 minutes

When it comes to choosing the right digital marketing agency, it’s not always easy to know where to start. You might know to look for a website or to search for a social media presence, but fine-tuning your search means that you need to look for the details and see what makes the right agency stand out. Below are some tips on what to look for in a digital marketing agency.

A Good Website

Part of digital marketing is the quality of website user experience and website design. When looking for the right digital marketing agency, make sure to check out their website thoroughly.

  • Is their design appropriate to their company?
  • Is the website easy to navigate?
  • What is their online presence like? i.e. Can you find them on Google easily?

If you can find them easily and can navigate their website comfortably, chances are their digital marketing and design services will be good, too!

Testimonials and Transparency

Does the agency provide testimonials? Are they easy to contact? An agency that is transparent in their work will be more likely to be trustworthy compared to an agency that does not provide finer details about themselves. A good digital marketing company will be happy to provide company reviews and detailed information about their team. Some things to look out for are:

  • Does the company provide reviews or testimonials, and how easy are they to find?
  • Does the company provide sample work or previous projects for you to view?
  • How easy is it to find information about the team? Are they detailed in the type of service and expertise offered?
  • Do they provide a list of names of previous clients that they have worked with?

A general rule to go by is that the more accessible the agency is, the more reputable the agency may be.

Relevant Services

What kind of services do they provide? Are there a variety of services offered? Does the agency seem relevant and current regarding the rapid pace of technological advancements? Finding a company that provides current and relevant services is an important aspect to consider, as an agency’s services can greatly affect the success of your company’s online marketing strategies. If you’re unsure of the kind of services that your company needs, you can contact a premier digital marketing agency like Connectica to help you find out what digital marketing areas will need be addressed.

Social Media Presence

A good digital marketing company will not only have a website. They will have social media presence on various platforms, and therefore should be well established and easy to find online. Check out their online presence by checking to see what search engine results appear when you search for their agency via Google. Questions to ask yourself are:

  • Is there a Facebook, Instagram or Twitter account set up in their name?
  • How active are those accounts?
  • Does their website provide easy access to these different social media accounts?

Company Values

Pay attention to how they market their services. Some companies place so much emphasis on price, quotes, and money that the idea of providing valuable customer service seems lost. A good agency will focus on promoting quality of service and customer satisfaction, as these should be the core values of any good digital marketing agency. Some things to look out for are:

  • Do they provide reviews/testimonials/customer references?
  • Do they have accessible contact details or customer support?
  • What kind of language do they use? (i.e. what is their focus, valuable, personalized service or do they focus on money?)
  • Do they have some sort of “About” page or “meet the team” page? What can you infer from the information provided?
  • Are they customer-friendly? Can you call the office and speak with a real-live person?

Current and Up to Date

How current are they? Do they provide relevant and up-to-date information in the form of frequent blog posts or project progress? Do they utilize the newest technologies available in the field? Some companies like to provide newsletters to keep customers updated, while others provide a helpful blog to provide useful information to customers. For example, Connectica provides a blog that shows you how to better your own social media presence, such as how create an Instagram content plan for your company.

The Best Digital Marketing Agency In The Fort Lauderdale Area

At Connectica, we provide a variety of digital marketing services that are tailored to your specific needs. Explore our services from website design & development to social media marketing, video production and search engine optimization. Come and see what we are all about! Call us at 877-816-2259 to speak with a real-life digital marketing expert, today.

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