What’s New In The Social Media Marketing World?

social media marketing

Read Time: 3 minutes

Keeping up with the continuous changes and updates in social media channels can be a challenge. We live in a world where your social media marketing strategy needs to be poised for fluid and innovative thinking. With the right positioning and a willingness to learn, your strategy never has to be outdated.

At Connectica, we are here to make your life a lot easier when it comes to social media marketing. As a full-service house of digital media, we understand the teething issues that might discourage you as you market your business online.

It can be a struggle to get one strategy right, without trying to keep track of the latest new features. Sometimes you simply need an expert to help you choose which features will work for your unique strategy, and which ones you can ignore—but more on that later.

These are some of the reasons why we have neatly packaged the main social media updates and new features into this blog. Our perspective is that if you have them easily accessible and simplified, you will never need to get distracted from your core marketing focus.

Latest Updates From The Most Popular Social Media Channels

We’ve hand selected some of the most loved and used social media channels around, including Facebook, Instagram, LinkedIn, Pinterest and YouTube. Take a look below as we highlight some of their latest feature updates:

Video Focus On Facebook

We have seen a move towards video over the past few years across all networks. Facebook algorithms are favoring posts with videos that have been uploaded directly to the channel. Which is why their latest updates make a lot of sense!

Facebook has made bulk video uploading and actions possible, as well as a playlists or series option for organizing video content within the platform. Sharing video content has changed as well making connection into the video collections more user-friendly.

Ever-Changing Instagram

Since Instagram is constantly adding and removing features, it’s a good idea to keep in the loop as much as possible. The main features we’d love to highlight this year are:

  • ‘Brand Collabs Manager’: This feature is a phenomenal tool for Creator PR. It is used to connect brands with creators.
  • Detailed insights: It is now possible to analyze insights for posts and stories inside Instagram.
  • Age limit settings: This new setting is an awesome way to control who sees your page based on their age.
  • Message organization: New folders titled, ‘general’ or ‘primary’ organize the direct message service; the ‘requests’ is a folder for unfamiliar pages who message you.
  • “Reels” mode on Instagram Stories: where you can create music video-like content (similar to TikTok).

LinkedIn Engagement

LinkedIn has added a couple of new features, aiding with the user experience. It is now possible for you to create LIVE videos streamed through LinkedIn, following the video trend closely.

There is also an ‘invite to follow’ button bridging the gap between businesses and professionals.

Last, but not least, LinkedIn has enabled users to post as either a page or as a member.

Online Shopping Inside Pinterest

We have seen an incredible growth in e-commerce stores across the world, and especially now while the Covid-19 lockdown is still in our midst. Businesses are swiftly moving online, and people are starting to sell BIG TIME from the comfort of home offices or wherever they find themselves.

Pinterest, being one of the social media darlings of our time, has added a new ‘shop’ feature inside profiles. This enables shops to sell, and ‘pinners’ to purchase, revolutionizing the way we see the channel.

YouTube Focuses On User Experience & Engagement

YouTube has started to home in on what has globally been deemed as the key to social media success: Engagement. The new features inside this search engine giant, are all focused around managing and encouraging engagement and enhancing user experience. Some of these new features include:

  • Notification options for subscribers
  • YouTube studio is faster and more accessible than ever
  • Improvement in the LIVE streams feature
  • Creator academy on a new level
  • Messaging hierarchy to minimize ‘junk mail’

Call Your Favorite Digital Marketing Specialists Today

At the end of the day, getting hold of someone who has experience and knowledge in the latest social media marketing trends will save you time, money and even a little frustration.

Every business has a different set of goals which means every marketing strategy is unique as well. Get in touch with one of our friendly experts today to discover what key ingredient your marketing strategy might be missing.

We are only a phone call away, and we are itching to give you everything you need to succeed with online marketing. Call today at 1-877-816-2259.

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Connectica LLC Connectica LLC
8499 West Commercial Blvd
Tamarac, FL 33351

Toll Free: 1-877-816-2259
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