You might have heard about content marketing or heard “content strategy” thrown around on social media or from the marketing blog posts you have been reading. Well, it’s a real thing in the realm of digital marketing.
As traditional media takes a step back, a lot of marketers are using content marketing as an essential strategy for a few reasons we’ll explore in this blog.
When we talk about ‘content’ we are talking about any visual, audio or written information that will communicate a brand message, inform or educate potential customers and ultimately add value to the reader, listener or viewer on the other end of the screen.
Aptly worded by the Content Marketing Institute,
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Essentially, this element of digital marketing strategy is growing in popularity and investment by the second. According to HubSpot, 70% of marketers are investing in content marketing with 24% of marketing professionals looking to increase their investment in content marketing in 2020.
Below are five reasons why we believe in content marketing.
Creating valuable content, together with a well-thought-out content strategy and direction, can be a great way for you to tell your unique brand story, and highlight some important facts to your target audience.
When you tell your brand story, you are sharing your business solutions with people who might be searching for your exact product or service. In a way you are also able to express how you are different from others in your industry which will attract the right customers to you.
Often customers aren’t aware of what goes into fixing their problems, which is where your content marketing strategy comes in.
You see, content marketing is also a great way for you to educate your readers and share your expertise. Nothing quite communicates reliability in a business than offering an understanding of the pain points potential customers might be experiencing as well as offering solutions.
When you publish your content to the various communication channels you choose, you are able to enhance your brand recognition and clarify your business positioning.
In short, ‘positioning’ is how you choose to present yourself to the world. For example, you might be an expert in your field, however, if you position yourself wrong in the media, nobody will believe you! If you position yourself and your brand in the right spaces, and with the right branding, then you will be seen as an expert, and people will be drawn to you.
As you publish consistent, quality content, you will be recognized by more people and other businesses, and with the right strategy, you should gain followers and increase in revenue and community.
Publishing content online, through your blog, podcast, social media channels, and email marketing can open up some amazing conversations with those who are interested.
One of the main metrics we look at in digital marketing is engagement. Engagement is when followers comment and share your content.
In fact, social media channels respond well to an engaging post, because algorithms are actually designed to detect engagement and then grant favor to popular content, but more on that in another blog.
Most of all, as a business owner, one of your core reasons for doing what you do might be to add value to your target audience, why else would they spend money investing in your product or service? You want to make sure your marketing strategy adds value, and this takes place through doing the right things, with integrity.
If you need help with your online strategy, or content marketing strategy get in touch with your favorite digital marketing agency today at 877-816-2259. At Connectica, we have your business and your back from start to finish when it comes to an online marketing strategy.
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