Starting your own business can be difficult. There are so many things you need to do and so many different costs involved, it can be an immense financial strain. While you may try to cut costs and DIY as much of it as possible, there are two things you should never DIY: web design and SEO. Your website is a core element of your business. It’s your way of showing the world who you are and differentiating yourself from the competition. The successes of your website is reliant on not only what you put on it, but also your overall search engine optimization strategy. Your SEO strategy will help you achieve optimal web page rankings in the search engine results page.
Your website is there to represent you and your brand. While DIY is fun, we often forget to include the message we’re trying to convey to potential customers. For example, if you decide you like a website template that’s dark and serious but are trying to promote children’s toys, the message sent is extremely mixed and won’t have an impact on customers. You’ll end up with a high bounce rate of users clicking on your links and leaving your site immediately instead of browsing or even purchasing. SEO friendly web design is also an important factor that you need to take into consideration, and most template sites aren’t all that SEO friendly.
There are a few reasons why you should rather stick to professional help instead of attempting to DIY it.
SEO and web design go hand in hand when it comes to ensuring that your business is a success. A well-thought out SEO strategy will ensure that your page ranks within the first three results pages, but ideally you want to be on the first results page. SEO is not as easy as it’s made out to be and could take a lot of time to learn– which takes time away from actually running your business. SEO is also constantly changing so it is not something you can stop learning about. You have to keep up with search engine algorithm updates and ensure your SEO strategy remains compatible.
SEO experts are expert for a reason, here are a few reasons why you should rather consult an expert instead of attempting a DIY strategy.
If there is one thing, we understand it’s the need to save as much money as possible. However, saving money on your website now will cost you a lot more in the future, especially if your website is penalized by Google’s algorithms. Using the services of a professional company for web design and SEO is one of the best things you can do for your budding business. You can rest easy knowing that your website meets the requirements for Penguin and Panda and won’t be penalized. An added benefit is that the potential returns are limitless when you use the right professionals to build your website and implement the best SEO and digital marketing strategies propelling your business to new heights.
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