Writing SEO Content that Ranks

Connectica • November 13, 2017 • SEO

seo content that ranks

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How to Write SEO Content That Ranks
Connectica’s SEO Services

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Have you ever wondered how Google ranks its results? Complex algorithms that are adjusted on a regular basis are employed to filter through the tons of information on the internet to bring the user the appropriate search results. Getting your page to the top of Google will require the use of Search Engine Optimization (SEO) in order to stay one step ahead of the algorithms. Using SEO techniques, such as strong SEO content, on your website helps search engines filter out excess online media to bring forward the most relevant results. The idea is to optimize a website’s content to rank higher than other websites in order to increase user traffic.

Because we are living in a digital age where many companies rely on online audiences, SEO appropriate content is necessary for increasing a website online presence. A SEO service determines where your business’ website ranks, and assess how to bump up the ranks in order to attract more users. Your company’s website sits among millions of others that compete for the same user attention; this is why it is important to know how to optimize your website’s content. It can make the difference between having one visitor and having one thousand visitors!

How to Write SEO Content That Ranks

There are certain methods used when writing content that can help it achieve a high ranking. Knowing how to write effectively will increase chances of traffic to your website. Here are key search engine optimization methods that are needed to get your content ranking:

Keyword Frequency

Why is it important? Results that appear on a webpage are ranked by relevance, as a search engine will look for appropriate websites according to the user’s needs. A search engine can determine whether a website’s content is relevant by analyzing where and how often certain keywords are used. Diagnostic SEO services determine your website’s rankings, for example by assessing how often a certain keyword is used. The more keywords used in the beginning of an article, the higher its ranking. However, it is critical that you do not overuse a keyword as search engines will regard this as spammy and drop your rankings.
Know Your Audience

Good SEO content is marketed to a specific audience. Knowing what your audience wants and adapting content accordingly will increase the chances of attracting your audience. By making your content more appropriate for your website and audience, you will increase the online presence of your website.
Easy to Read

Content needs to be simple, direct, and enticing. You don’t want convoluted sentences and complex jargon, as this will limit the targeted audience by cutting out those who cannot or do not want to read something that appears too complicated.
Relevance

Providing the right content to the user is what good SEO content does. Users do not want to click on a link that turns out to be completely irrelevant to what it seemed to be offering or what the user was searching for. Good SEO does not dupe a user, but provides relevant content to the right audience. This will make your website reliable, and in turn encourage a loyal clientele.
Reciprocity

By offering customers links to other reliable content, you can increase the reliability of your website. Not only does this make your content more helpful, but it offers a window for reciprocity; if you link to others, others will link to you.

Connectica’s SEO Services

Many other factors influence a website’s rankings on a search result page, as SEO does not stop at website content itself. For example, your SEO services should also look toward UX and web design, as an aesthetically pleasing website with easy navigation will contribute in attracting users. Other examples of SEO include the integration of social media, as the more opportunities for content to be liked, shared and posted, the more online presence it will have. Connectica places emphasis on audience in terms of accessibility; as the more accessible your website is, the more audience your website will reach. Ultimately, it’s not search engines that you are targeting; it’s the people behind them!

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