How a Mental Health Law Firm Grew Clicks by 462% and Impressions to Nearly 1 Million
From 120 to 675 monthly clicks, 30 keywords achieved #1, 556 keywords on page 1, and 119 monthly Google Business Profile actions.
Introduction
Astor Simovitch LLP specializes in mental health law, the Marchman Act, guardianship, and addiction intervention. Families dealing with loved ones in crisis search for legal help at their most vulnerable – often at 2 AM from a hospital or treatment facility. Being the first result they find can change the outcome for an entire family.
- Search Engine Optimization
- Content Strategy & Development
- Local SEO (Boca Raton / Florida)
- Google Business Profile Optimization
- Keyword Targeting (67 Target Keywords)
- Extremely specialized niche
- Three distinct legal frameworks: Baker Act, Marchman Act, Guardianship
- Families searching during crisis
- Competing against larger personal injury firms
- Need for compassionate, authoritative content
Insight
We identified that the firm could dominate three distinct legal frameworks – the Baker Act, the Marchman Act, and guardianship – each with its own keyword universe. By becoming the definitive online resource for all three, the firm captures families regardless of which crisis they face.
462% Click Growth
| Metric | Early Period | Recent Period | Growth |
|---|---|---|---|
| Monthly Clicks | 120 | 675 | +462% |
| Monthly Impressions | 23,109 | 89,239 | +286% |
| Total Unique Keywords | 9,064 | ||
| Keywords Achieved #1 | 30 | ||
| Keywords on Page 1 | 556 | ||
Keywords That Reached #1
| Category | Keywords That Achieved #1 |
|---|---|
| Baker Act | baker act, baker acted, can you own a gun if you’ve been baker acted |
| Guardianship | guardianship attorneys near me, power of attorney for teenager, does power of attorney override parental rights |
| Addiction/Marchman | addiction attorney, emergency guardianship attorney |
Google Business Profile
| Metric | Monthly Result |
|---|---|
| Direction Requests | 47 per month |
| Phone Calls | 15 per month |
| Website Clicks | 60 per month |
| Total Actions | 119 per month |
| Google Reviews | 31 at 4.81 stars |
Results
Monthly clicks grew 462% and impressions reached nearly 1 million total. With 30 keywords achieving #1 and 556 on page 1, the firm is the most visible mental health and addiction law resource in Florida search results. The Google Business Profile delivers 119 measurable actions per month – real families finding the help they need.
Stats
462%
click growth556
keywords on page 1993K
total impressions119
monthly GBP actionsNeed SEO for Your Law Firm?
If your clients search Google before they call, we can make sure they find you first.
