The Role of Internal Links in SEO

Connectica • August 24, 2015 • SEO

South Florida SEO

Read Time: 3 minutes

Internal Linking and SEO | South Florida

Today’s modern world demands cybernetic connection – we have become so dependent on it in these last few years that its implanted in almost everything we do. With just a simple touch you are exposed to vast information from all over the world. Because of this, it is essential for the success of your business that you have a website – but this is only the beginning. When your graphic designer creates a beautiful, professional, and easy to understand website for your business, it is important that you know how to make the most of it – knowing how to use this tool correctly will determine your online presence and success.

But let’s not forget that the machines are the intermediaries to this cybernetic world and, as all machines, they are designed to do things a certain way and communicate via formulas. With the help of personalized SEO strategies that optimize the use of these formulas, your website will reach its peak visibility to potential clients searching the net. This way your business will be exposed to thousands of viewers and potential customers.

One of the on-page SEO approaches that is hugely successful and makes use of the formulas that find, categorize, and log your website is that of internal linking. Internal linking is defined as the act of hyperlinking to other pages of your website from inside your blogs and content pages. For example, an article on your blog can link to another page on your site that describes a service you provide – if it is relevant to the article. Or, your home page can link to various other important pages on your website such as a company profile, services offered, your blog, contact page, etc. There are 3 main reasons why internal linking, when done correctly, is beneficial to your website and your business:

Helping Search Engines Prioritize Important Pages
The architecture and links on your site help Google and other search engines recognize which pages are essential and what information is relevant. If there are multiple links on your website that go to a particular page, such as services, then search engines will recognize it as an essential page and make sure that they log all the information on that page first. Without an internal linking structure, Google’s spiders (the bots that crawl websites and log information about your website onto their database) might not realize that these pages are pieces of your site and could therefore miss valuable information.

Enhancing and Improving the User Experience
Internal links are significant when it comes to ensuring that anybody who visits your website is able to navigate their way around it with ease and find all relevant information quickly. For example, if you have a blog article that provides a reader with valuable information as well as easy to understand links that take them to related and appropriate pages on your site, then they will be more likely to enjoy spending time on your site and will be able to find the services or products that they require quickly and easily – turning them into paying customers.

Benefits for Other Crucial SEO Values
Internal linking decreases bounce rates (the percentage of visitors who navigate away from the site after viewing only one page), increases pages viewed per session, and increases the time each visitor spends on your site – making your website an easier platform to find what your visitor is looking for and converting a visitor into a paying customer. Who wouldn’t want that, right?

Connectica Inc. is a South Florida SEO company specializing in organic Search Engine Optimization strategies (such as internal linking). Get in touch with us to find out more about how you can make the most out of internal linking on your website and other important SEO tips and strategies.

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