SEO For Roofers
SEO for roofing companies uses various search engine optimization techniques to get you ranked in the search results, engage potential customers and get them to visit your roofing company website. One way Connectica does this is by geotargeting industry and business-specific keywords or keyword phrases to help your roofing website rank above your competitors in search engine results.
Google, Google Maps, Yahoo!, Bing, even Facebook–we want them all!
If your roofing business is located in Coral Springs, when a prospect in that area searches for “roofer in Coral Springs,” you want your company to show up in the first page of the search results. In the digital marketing industry we call this, owning your backyard. Sure, verbal references, web design and a social media presence can certainly have an impact on business success, but let’s be honest! In 2022, online searches monopolize how quickly and where a potential customer finds your roofing company website.
How Can Connectica Help Your Roofing Company?
With Google constantly changing its SEO algorithms, it’s impossible for roofers to keep up. It’s more important than ever to hire a marketing company that understands not only web design but all the nuances of search engine optimization and has experience in roofer SEO.
Connectica not only specializes in digital marketing for roofing companies, we also specialize in website design and development, link building, video production, social media, reputation management, SEO, content creation, and Google My Business. No matter what your marketing needs are, our SEO experts can customize a strategy that works well for your roofing business and your consumer base.
What is SEO?
Search engine optimization, SEO for short, uses special techniques to make your roofing website and its content more noticeable to people who are searching online and using terms related to your business; for example, roofing company or roof repairs. Connectica offers expert SEO for roofers of every size and geographic location by implementing a marketing strategy that helps organically increase traffic to your website.
Stay ahead of your competitors by optimizing your website with the best SEO practices and current techniques. Our team of professional content writers create engaging and authoritative copy that drives traffic and gets your company seen.
Successful SEO for roofers will send you more consumer leads to you and lessen the amount of money you spend on pricey PPC campaigns each month. Who doesn’t love that?
Why is SEO For Roofers Important?
No one uses a paperback phonebook to find a roofer anymore. The way people are searching for products and services has changed, even from just 10 years ago. Using Google or Bing to find a local roofing company is often the first step a customer makes before making a purchase. If you’re a roofing company looking for new clients, you’re going to want to make sure your SEO is fine-tuned and current so prospects can easily find your website before your competitor’s when doing a geolocated Google search.
How does Connectica do it?
Well, we can’t give away the secret sauce! But let’s just say, we boast an arsenal of SEO tools, programs, and expert knowledge to get our roofing clients the best results. Our team relentlessly stays up to date with current SEO standards and best practices. We have an intimate understanding of the roofing industry, and we know the value your website has in terms of business and getting the word out about all the roofing services you offer. Connectica SEO for roofers uses optimized content strategies to help searchers find you more easily.
For Successful Roofer SEO, Content Is Judge & Jury
You shouldn’t judge a book by its cover, but you should judge a plumbing website by its design and SEO. If one thing is certain, all content is not created equal, and if you aren’t employing optimization tactics on your website, you’re missing out on key digital real estate.
In order for SEO to be successful, you should be regularly posting engaging content about your brand using various mediums. Doing this is vital to the success of your roofing company’s SEO campaign. By creating and posting branded content relevant to your roofing business on your website and media platforms; you’re maximizing your reach.
There are plenty of things that make Connectica different from other marketing agencies…
First and foremost, Connectica has a remote content team and a unique content/writer management system that was created exclusively in-house by our web developers. Most marketing companies don’t have the luxury of complete control over the content creation process. Instead, they hire freelance writers from third-party companies like Fiverr or Upwork. This offers a couple disadvantages, most notably, writers that are unfamiliar with your roofing business because they don’t regularly create copy for your site.
Our unique CMS allows our Content Manager to organize projects by client, writer, and type to easily connect, curate, assign, edit, and publish every piece of SEO copy that goes through the system.
If that weren’t enough, Connectica’s writers offer over 100 years of combined experience in SEO writing. All 30+ writers regularly watch educational webinars hosted by our Content Manager and SEO specialists where they go over topics and issues relevant to your roofing company. This enables them to learn about and utilize the best and most current standards and practices of science of SEO.
What Should I Look For In a Professional Local SEO company?
Connectica specializes in organic white-hat SEO that takes your entire website into consideration. Our services aren’t limited to publishing blog content! Monthly local SEO audit reports help us make sure every page on your website is properly optimized and the best it can be. Where we find errors, even for content we didn’t create, we fix them.
Our digital marketing agency offers a ton of local SEO services that will effectively optimize your roofing contractors website, including:
Keyword research supplies online marketers with distinct search data that can help roofing companies answer questions like:
- What are people searching for?
- How many people are searching for it?
- How do they want to get that information?
A keyword analysis helps us determine where and what people are typing in search engines when looking for things related to your roofing business. It also identifies competitor websites to develop a target list of keywords and phrases that are relevant to your roofing company. For example, ‘roofing company in Coral Springs’.
Businesses use directory listings to help searchers decide what page to visit, and to find more information about whatever they may be searching for. For example, Fort Lauderdale roof replacement. Additionally, a directory listing makes it easier for local consumers to discover your business by giving them helpful information that includes your business phone number, address, roofing license information, and hours of operation.
Having a solid team of SEO content writing professionals is vital to the success of any SEO strategy. Our content creators write original copy that’s always properly optimized by including strategically placed keywords and phrases throughout the content.
Backlinks are a fancy way of saying that another site found your website and put a link for it somewhere on their page. The more backlinks you have, the more credible your content looks to search engines like Google. Having a high number of backlinks shows digital expertise in your industry.
Social media is great for growing your roofing company’s reach. Our social media experts create optimized content and campaigns to help you get seen on the platforms that work best for your business. Facebook, Instagram, Twitter, LinkedIn, YouTube–we do it all for you!
Monthly website audits help our team understand how best to help you. The audits we conduct also improve your search engine rankings because we’re able to decide what works on your site, as well as what doesn’t so we can make any necessary SEO changes.
Each day, Google sees nearly six billion searches. If you’re not managing and updating your GMB listing, you’re missing out on incredible free real estate.
Where Does Connectica Offer Digital Marketing and Local SEO for Roofing Companies?
Connectica is located in Tamarac, Florida, but we work with roofers and roofing companies nationwide.
We offer local roofing SEO services to roofers in: Miami, Aventura, Hialeah, Coral Gables, Doral, Miami Gardens, Kendall, Hallandale Beach, Hollywood, Dania Beach, Fort Lauderdale, Tamarac, Sunrise, North Lauderdale, Lauderhill, Weston, Deerfield Beach, Coral Springs, Plantation, Margate, Coconut Creek, Oakland Park, Cooper City, Pompano Beach, Boynton Beach, Boca Raton, Weston, Miramar, Pembroke Pines, West Palm Beach, Palm Springs, Delray Beach, and Jupiter, Florida.
SEO For Roofing Companies: Common Questions
Do you have questions about our SEO roofing strategies? We have answers.
Yes. You always have the option to keep your current website. However, if every page on your site is not technically optimized and/or lacks original and authoritative quality content, Connectica won’t be able to give you the results we are notorious for delivering.
Digital marketing and SEO for roofers and roofing companies is a science that we’ve mastered. To get you the biggest return on investment, we may recommend building (or rebuilding) a new website that’s fully SEO-optimized and user-friendly on all platforms. This will maximize the impact of your marketing and SEO strategy.
If you’re happy with your current website design, our website developers can create an SEO-optimized replica that looks exactly like the original. If you don’t love your current website, what better time for a redesign?
SEO is a long-term strategy, and it may take some time before you start seeing results. A brand-new website can take anywhere from 3-6 months before you see an increase in web traffic. Existing websites that are optimized can usually expect to see results in 2-3 months. Depending on your budget or the aggressiveness of your SEO campaign, it could be more.
Based on your goals, Connectica will recommend the best digital marketing and SEO package for your roofing company.
First and foremost, any marketing agency that promises substantial results from SEO in the first couple of days or weeks is lying to you and we’d whole-heartedly endorse you running in the opposite direction. As with anything in life, there are no guarantees, and SEO is no exception. An effective SEO strategy for roofers has a lot of moving parts; every roofing company and target market is different.
What can we promise? For starters, we can promise that you’ll have South Florida’s best digital marketing agency optimizing your roofing company’s website, creating exceptional content, generating high-authority backlinks, and more.
Furthermore, Connectica specializes in roofing SEO. That means we understand the fundamentals and nuances of the roofing industry. We can promise that if you partner with us as your digital marketing team, your company will have the best opportunity to rank on search engines and generate new client leads.
That depends on which SEO package you choose. Connectica offers several packages, depending on your budget and marketing goals.
Not sure what you need? Leave that to us. Our team will conduct a preliminary audit and summary of your website to identify which package would be most beneficial for your roofing business.
Like every industry, roofer SEO strategies take time to lift-off. Because of that, Connectica recommends a commitment of 12 months to give your digital marketing efforts the chance to flourish and be successful.
If you don’t know what you’re doing, we wouldn’t recommend it. SEO is a lot more than publishing a few blog articles each month. We know, we make success look easy, but SEO is a science of metadata, constantly changing algorithms and evolving techniques. Watching a couple videos on YouTube University won’t cut it. We’ve been doing this since 2012 and we’re still learning new things!
Truth be told, to get the most ROI from an SEO campaign, you need a team by your side that knows what they’re doing.
You do! We never publish any content to your website without your expressed approval first. If you don’t have time to read 4-10 blog articles a month, we suggest delegating it to someone in your company who can.
Absolutely! No one knows your roofing company like you do. If you want to write one blog article or all 10 per month, it doesn’t matter to us! We just ask that any content you write and publish is optimized first by our SEO experts. Heading tags, metadata, branded images with proper alt text, all these elements are crucial for proper SEO content.
SEO For Roofing Companies: Get Started Today!
When you want to expand your reach and drive business to your roofing contractors company, hire our experienced marketing firm. We use proven SEO strategies to optimize your website and get roofers the best return on their investment.
At Connectica, we believe in giving our customers results. To learn more about our SEO services for roofers and how we can optimize your roofing company website to get more leads and outrank your competitors, call our South Florida office today at 1-877-816-2259.