Digital Marketing Services in Fort Lauderdale
Did you know that approximately 180,000 people currently live in Fort Lauderdale? With our comprehensive digital marketing services in Fort Lauderdale, we can help them hear and see your business! Having an online presence is more important than ever. This makes having an effective digital marketing and SEO strategy vital to success.
Owning and managing a business in the sunshine state is stressful enough, without the added pressure of also managing a successful online presence. This makes cultivating a strong digital marketing campaign an important part of your business strategy.
We’re local, so we know what it takes to connect with businesses and consumers on a more personal level. Connectica offers an array of digital marketing services. From original content creation to video production, social media management, and website design, there’s nothing our experienced team of creators and innovators can’t do.
SEO and SEM
When it comes to drawing more of an audience to your website, search engine optimization (SEO) and search engine marketing (SEM) are your two best options. While their methods differ, their end goals are very similar, so how do you know which one is right for your business?
Whether your business website is targeting a local or a tourist market, both SEO and SEM are necessary for its success. Both methods help your brand to appear in search engines and make use of specific tactics to drive traffic to your website. Increased traffic to your website means an increase in potential revenue and business opportunities.
Responsive Website Design & Development
SEO and SEM effectiveness can be lost if your website design is poor. Responsive website design is the framework that changes a website layout according to the device being used. This means that all content and pages on the website are flexible and adjust to the size of the screen.
Creating a website using responsive design can benefit your business in more ways than one:
- It allows the user to navigate your site easily with minimal resizing and scrolling.
- It optimizes the user’s online experience, creating a positive perception of your business and brand.
- It allows the website to load faster which boosts your ranking.
- It makes social sharing easier, creating a bigger and broader audience for your brand.
- It’s more cost-effective because only one website is needed as opposed to a stand-alone mobile and desktop application.
Mobile Website Design Vs. Desktop Website Design
Recent statistics have emphasized the need for businesses to use responsive website designs.
- In the United States, it has been found that 63% of all online traffic comes from smartphones and tablets.
- Similarly, at 58%, more than half of searches are made from mobile devices globally.
These numbers seem insignificant because all they show is that mobile devices are more frequently used for searches, right? Maybe not. Statistics have also shown that 40% of users have moved onto a competitor’s website because of a bad mobile experience.
Content is king. Creating a flow of consistent, quality content relevant to your business is a vital part of your digital marketing campaign because it generates organic traffic to your website.
Connectica has a team of 32 content writers who create authoritative and original content centered around your brand and your target audience. Each piece includes well-researched and informative content that’s fully-optimized, based on keywords and topics provided by the client. These SEO-specific techniques and tools are used to increase rankings on search engines like Google, Bing, and Yahoo!
Recent years have also shown rapid and continual growth in video production. According to statics, 80% of users remember content from videos that they have watched online, while 40% take some form of action after watching a video. Findings have also indicated that 36% of users trust online advertisements.
Bringing these numbers to life is the fact that YouTube is the second largest search engine behind Google. Video has the power to bring you closer to your audience, so don’t let poor production quality or content steal the show. At Connectica, we are fully equipped with the latest in video production equipment and even have an in-house studio and green-room to help your content reach its highest potential.
The Americans With Disabilities Act (ADA) was created to guarantee that individuals with disabilities have the same opportunities available to them as everyone else.
For websites, this means that they need to be easily accessible to individuals with disabilities affecting their hearing, sight, and physical capabilities. Businesses primarily in government whose websites have not followed ADA guidelines have found themselves facing lawsuits and paying settlements. Being on the right side of the law has benefits for your business over and above not paying fines.
Research has found that 19% of people living in the U.S. live with a disability. If your website is not accessible to this population, it is missing out on millions of potential users. Following ADA guidelines allows for a bigger target audience.
Websites following proper ADA guidelines are easier to navigate. Finding what you want easier and faster makes it a better website experience for everyone, disability or not.