Geo-Fencing is an extended SEO marketing technique, used to catapult the brands of multiple businesses by allowing them to reach their target audiences in new ways. By refining targets to location-specific customers, advertising becomes relevant and effective – a search engine optimization in the form of geographical boundaries.
But what is a geo-fence?
A geo-fence is a virtual barrier that uses global positioning system (GPS) or radio frequency identification (RFI) such as wifi nodes or Bluetooth beacons. This virtual barrier is used as the basic feature of a location-based software program that allows marketers (or administrators) to send marketing messages to smartphone users upon entering within a geographical area. The geo-fence is paired with the hardware/software application and responds to the boundary as prompted by the parameters of the program.
Basically – when a potential client enters a geo-fenced area, a trigger alert is sent to the device user as well as the geo-fence operator/administrator. The information which is gathered from the device can then be used further for various marketing activities. The mobile service is optimized when integrated with a company’s customer relationship management (CRM) system.
Whilst one of the most popular uses of geo-fencing is target-focused advertising, there are many other corporate benefits to geo-fencing. Some of the most obvious ones are as follows:
A tool such as geo-fencing is so versatile and effective, it is no wonder that it is so widely used. Experts in the field of geo-location services, such as Connetica LLC, know the logistics of how to manage the tool in a non-intrusive, professional way so that the integrity of your business is maintained, whilst reaping the benefits of the results.
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