The Importance of Content in Search Engine Marketing
If you are familiar with the world of search engine marketing, you will probably have come across the phrase ‘content is king.’ This is no accident and, although you are probably tired of hearing it, the importance of content cannot be stressed enough. All you need to do is to look through some statistics to realize that your company’s online success will, to a large extent, be governed by what you put on your website.
The Golden Rule of SEO
The golden rule of SEO is keeping your content unique, relevant and high quality. This is what Google looks for when deciding whether to serve up your website as a search result. Quality means that your content should not only be well written and free from typos, but also interesting, well-structured and rich in relevant keywords. In addition your content should be updated regularly. If your website never changes, your visitors will have no incentive to keep coming back. There are differing opinions as to how often updates should take place, with some experts saying once a week and others saying at least twice a day. Obviously it will depend to a large extent on the nature of your site.
Why Content is King
Now the question that remains is how you can ensure that your content is of a high quality. Firstly, there are many Private Label Rights (PLR) databases which sell content. Once purchased, you are free to modify the content however you want, subject to some restrictions. This can be an effective way to build your content provided you rely on a good PLR site. However you may still have a problem with uniqueness and the effective use of keywords. For this reason it may be a good idea to invest in a search engine marketing company which will create unique and relevant content for you. The advantage of this option is that the person writing your content will understand the principles of SEO and how to apply them. These principles entail the incorporation of relevant keywords into your content so as to make your site SEO-friendly. This will ultimately result in more traffic to your site. Additionally a SEO writer will ensure that your content is interesting, up-to-date and well set out.
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