For a social media marketing campaign to be successful, it’s important to understand the usage statistics of various platforms in order to reach the largest audience possible. With so many competing social media platforms out there, it can be overwhelming to determine where to start. Once you realize who your target audience is, you’ll want to find the platform where they are most active.
In this article, we will examine some important data and explore the benefits of using Facebook for online marketing.
In October 2012, Facebook reached one billion monthly active users (MAUs). There were two billion active users in June 2017. Facebook now has the most active users of any social media platform. In 2022, Facebook had 2.94 billion MAUs worldwide, and 1.96 billion daily active users (DAUs). This user data also applies to Facebook-owned social media platforms such as Instagram, Messenger, and WhatsApp.
In other words, the use of all these social media platforms is combined to make up Facebook’s stats as a whole.
According to 2021 data from Facebook, its tools are used by more than 200 million small businesses globally. Many businesses have a Facebook page, which allows them to display their contact details and a description of their products or services. Having (and maintaining) a Facebook page allows you to increase your business’s online presence and gives Facebook users (potential consumers) a simple and convenient way to learn more about your business.
Page visitors can also post questions about your business, allowing you to connect directly with users and build up a rapport. Facebook business pages that have high engagement and fast response times tend to be the most successful.
According to 2018 data from Emarketer, 86 percent of marketers in the United States use Facebook for advertising. Facebook makes it possible for marketers to reach their target audience and connect with their customers, which strengthens B2C relationships. Facebook also provides metrics and statistics of ads, so your business can learn more about how to reach ideal consumers, saving time and money.
Facebook is compatible with nearly any type of content. For example, your business can post written updates, videos, photos, and links to your website, blog, and other social media platforms.
Most of Facebook’s revenue comes from advertising. In the fourth quarter of 2020, Facebook made $28.1 billion in total revenue. According to Facebook, 96.8 percent ($27.2) of that revenue came from ads, which averages $10.14 per user.
In 2018, Kleiner Perkins revealed that 78 percent of consumers in the US have learned about new products that can be bought through Facebook. More than half of the people surveyed have intentionally sought out products on Facebook. Most products were found using News Feed, pages, and groups.
Call us today at 877-816-2259 to learn more about how we can help improve your business’s social media presence.
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