SEO for HVAC companies
With more consumers than ever relying on search engines to find businesses it’s critical for all industries, big and small, to have a strong digital presence. One of the most effective ways to reach current and future customers is with a solid Search Engine Optimization (SEO) presence. SEO for HVAC companies is especially effective for understanding your client base and improving your searchability. Here, the experts at Connectica LLC explain everything you need to know about HVAC SEO.
Understanding HVAC SEO
Most companies know about the importance of an SEO strategy but understanding how it works and its benefits can be complicated. According to BrightEdge Research, an astonishing 68% of online experiences begin at a search engine. No matter what an individual is looking for, nearly 70% don’t make it past the first page of results. The higher your HVAC company ranks on search engines; the more likely people will click on your result.
Successful SEO for HVAC companies includes these elements:
Top of Mind SEO
An important element to bear in mind when running an HVAC company, is that your services are what we call “on-demand services’. This means that any SEO company attempting to get you to rank for HVAC services needs to ensure that your name and brand become a “household name” in your target market. Your company name needs to be top of mind when your potential customer runs into an issue with their Air Conditioner, the SEO marketing you do today, of done correctly will ensure that you get the call when the client needs you the most.
There’s no doubt we live in a content-heavy world, and the internet is certainly no exception. Content is king! And it’s now more vital than ever to create original content that captures your audience in the quickest amount of time. For HVAC companies, you may want to publish a sequence of blogs about how to prepare your air conditioner for summer or winter, routine maintenance tips, how to choose the best AC system or best AC filter. The possibilities are endless! Not only does this help you build a relationship with your clients, but it also keeps you relevant to your base. Having a digital marketing team by your side with experience dealing in the intricacies of the HVAC world is invaluable when it comes to creating an effective content strategy.
No HVAC SEO strategy would be complete without astute attention to website optimization. While great content, keywords, and links are critical to your HVAC SEO strategy, your website must also provide a smooth digital journey to convert visitors into customers. The experts at Connectica will increase the conversion rates, overall usability, and web traffic by utilizing a number of skills and SEO tools.
Captivating (Relevant) Keywords
While we have come a long way from only relying on keywords for high SEO rankings, it’s still crucial to your strategy. Now, HVAC SEO experts must carefully research, pick, and use the best keywords to grow your business. It’s critical to incorporate short keywords (such as air conditioner), long keywords (such as air conditioner repair), and localized keywords (such as air conditioner repair in South Florida). Your SEO expert will find these keywords and optimize them for the best results.
Choosing Connectica for your HVAC SEO will improve your website by:
- Increasing Traffic: One of our primary goals is to organically bring more people to your HVAC company’s site via search engines by combining the best technical SEO and website content.
- Increase Conversions: The more organic clicks that you get on your site means the more likely you can convert leads into clients. Quality experiences on your site are also critical for conversion.
- Improve Experience and Reputation: Customers should always come first. Showing your HVAC company in a positive, customer-first light can set you apart from the competition.
- Website Accessibility: Even with high-quality HVAC content, your website will not be effective if it’s difficult to use. Connectica guarantees your website will:
- Be Hypertext Transfer Protocol Secure (HTTPS)
- Keep your site quick and responsive
- Provide consistent and organized site architecture
- Use consistent tags and targeted keywords
Why Should I Hire Connectica LLC for My HVAC Company?
HVAC companies have an incredible amount of competition. To grow your air conditioning business, it’s critical to be visible to current and prospective customers. At Connectica, we understand the nuances of the HVAC industry and so we know the keywords your clients are searching for, and we know how to get you seen. If you’re looking for a long-term strategy to increase the SEO for your HVAC company, Connectica can help.
Customized HVAC SEO Strategies
Even in the same industry, no two HVAC companies have the same goals or needs. If you operate in Detroit, Michigan, chances are, your customers’ needs are a bit different from a company that services customers in a sub-tropical climate like Miami, Florida. That’s why we collaborate with you to come up with a custom digital marketing plan, including regular optimized website content, local SEO strategies, and backlinking campaigns that are specific to your HVAC company.
If your air conditioning company is in Atlanta, Georgia, when someone searches “ac repair near me,” in Google, you want your company’s name to be on the first page of results. So, how do you achieve that? Well, we can’t give away all our industry secrets, but we can tell you that publishing high-quality content is an integral part of getting your business seen. Our team of SEO content writers are highly skilled in a variety of HVAC topics. They research and create custom geo-located content for your company to help drive organic search engine results.
If your HVAC company is located in South Florida, chances are your services won’t be a great fit for someone living in Southern California. At Connectica, our SEO experts focus on continuously building links and lists of citations, correcting and updating Name, Address, and Phone Number (NAP) information, and creating local content.
If you are unable to see how SEO is working for your HVAC company, how can you tell if it’s effective? Simply put, you can’t! Unlike other companies specializing in SEO, Connectica uses innovative technology to test, track, and tweak your SEO strategy for the best performance. To make sure your HVAC company is receiving the attention and results you deserve, we provide comprehensive SEO reports for full transparency.
Having an updated and optimized Google My Business is vital for garnering new leads and monitoring your HVAC company’s success. With 5.6 billion Google searches performed each day, not optimizing your GMB means missing out on a ton of potential new customers. As a Google partner, Connectica knows how to run a successful GMB listing to help HVAC companies achieve the best results.
SEO For HVAC Companies: Common Questions
Do you have questions about our HVAC SEO strategies? We have answers.
Yes. You always have the option to keep your current website. However, if every page on your site is not technically optimized and/or lacks original and authoritative quality content, Connectica won’t be able to give you the results we are notorious for delivering.
Digital marketing and HVAC SEO is a science that we’ve mastered. To get you the biggest return on investment, we may recommend building (or rebuilding) a new website that’s fully SEO-optimized and user-friendly on all platforms. This will maximize the impact of your digital marketing and SEO strategy.
If you’re happy with your current website design, our website developers can create an SEO-optimized replica that looks exactly like the original. If you don’t love your current website, what better time for a redesign?
Search engine optimization is a long-term strategy, and it may take some time before you start seeing results. A brand-new website can take anywhere from 3-6 months before you see an increase in web traffic. Existing websites that are optimized can usually expect to see results in 2-3 months. Depending on your budget or the aggressiveness of your SEO campaign, it could be more.
Based on your goals, Connectica will recommend the best digital marketing and SEO package for your company.
First and foremost, any digital marketing agency that promises substantial results from SEO in the first couple of days or weeks is lying to you and we’d whole-heartedly endorse you running in the opposite direction. As with anything in life, there are no guarantees, and SEO is no exception. An effective SEO strategy for HVAC companies has a lot of moving parts; every HVAC business and target market is different.
What can we promise? For starters, we can promise that you’ll have South Florida’s best digital marketing agency optimizing your company’s website, creating exceptional content, generating high-authority backlinks, and more.
Furthermore, Connectica specializes in HVAC SEO. That means we understand the fundamentals and nuances of the HVAC industry. We can promise that if you partner with us as your digital marketing team, your company will have the best opportunity to rank on search engines and generate new client leads.
That depends on which SEO package you choose. Connectica offers several packages, depending on your budget and marketing goals.
Not sure what you need? Leave that to us. Our team will conduct a preliminary audit and summary of your website to identify which package would be most beneficial for your company.
Like every industry, HVAC SEO strategies take time to lift-off. Because of that, Connectica recommends a commitment of 12 months to give your digital marketing efforts the chance to flourish and be successful.
If you don’t know what you’re doing, we wouldn’t recommend it. SEO is a lot more than publishing a few blog articles each month. We know, we make success look easy, but SEO is a science of metadata, constantly changing algorithms and evolving techniques. Watching a couple videos on YouTube University won’t cut it. We’ve been doing this since 2012 and we’re still learning new things!
Truth be told, to get the most ROI from an SEO campaign, you need a team by your side that knows what they’re doing.
You do! We never publish any content to your website without your expressed approval first. If you don’t have time to read 4-10 blog articles a month, we suggest delegating it to someone in your company who can.
Absolutely! No one knows your HVAC business like you do. If you want to write one blog article or all 10 per month, it doesn’t matter to us! We just ask that any content you write and publish is optimized first by our SEO experts. Heading tags, metadata, branded images with proper alt text, all these elements are crucial for proper SEO content.
HVAC SEO With Connectica: Get Started Today!
Your HVAC marketing strategy has many aspects but one of the most crucial is strong SEO. Connectica sets itself apart from other digital marketing specialists in the business. Not only do we offer a personal touch, but our team members are experts in HVAC-specific SEO strategies and management. We collaborate closely with you to devise a custom plan to grow your HVAC company. If you have any questions or would like a free, local report, call us today at 877-816-2259 and let’s grow your HVAC business together!