How a Miami Law Firm Grew to 2.2 Million Impressions with Bilingual SEO
296% impression growth, 220% click growth, 101 keywords achieved #1, and 1,159 keywords on page 1 – in both English and Spanish.
Introduction
Xander Law Group is a Miami-based law firm practicing business litigation, civil appeals, asset protection, copyright law, and business immigration. In Miami’s diverse business community, they serve clients in both English and Spanish – and needed a search strategy that captured both audiences.
- Search Engine Optimization
- Bilingual Content Strategy (EN/ES)
- Local SEO (Miami / South Florida)
- Google Business Profile Optimization
- Keyword Targeting (53 Target Keywords)
- Five distinct practice areas
- Miami’s saturated legal market
- Bilingual audience (English and Spanish)
- Competing against large national firms
- Complex legal topics requiring authority
Insight
A significant portion of Miami business owners search for legal help in Spanish – “proteccion de activos,” “litigio que es,” “abogado de negocios.” Most law firm websites completely ignore this audience. We identified a massive untapped opportunity: bilingual content that captures search traffic competitors aren’t even competing for.
296% Impression Growth, 220% Click Growth
| Metric | Early Period | Recent Period | Growth |
|---|---|---|---|
| Monthly Impressions | 51,082 | 202,534 | +296% |
| Monthly Clicks | 129 | 413 | +220% |
| Total Unique Keywords | 31,797 | ||
| Keywords Achieved #1 | 101 | ||
| Keywords on Page 1 | 1,159 | ||
| Total Impressions | 2.2 million | ||
The Bilingual Advantage
Keywords achieved #1 in both English and Spanish:
| Language | Keywords That Achieved #1 |
|---|---|
| English | what type of lawyer do i need, how to choose best lawyer, lawyer for arbitration, what happens if you get copyrighted |
| Spanish | que es litigar, litigio que es, litigios que es, proteccion de activos |
By creating content in both languages, Xander Law Group captures an entire audience that most Miami law firms ignore.
Google Business Profile
| Metric | Monthly Result |
|---|---|
| Direction Requests | 35 per month |
| Phone Calls | 22 per month |
| Website Clicks | 47 per month |
| Total Actions | 104 per month |
| Google Reviews | 67 at 4.27 stars |
Results
Xander Law Group grew from 51,000 to 202,000 monthly impressions and tripled their monthly clicks. The bilingual strategy didn’t just add Spanish content – it multiplied the firm’s total search presence by capturing an audience competitors weren’t serving. With 101 keywords at #1, 1,159 on page 1, and 104 monthly GBP actions, the digital presence matches the firm’s ambition.
Stats
296%
impression growth220%
click growth1,159
keywords on page 12.2M
total impressionsNeed SEO for Your Law Firm?
If your clients search Google before they call, we can make sure they find you first. Bilingual? Even better.
