Artificial Intelligence (AI) is one of the many scientific advancements of today that is revolutionizing the way in which consumers are marketed to. AI is the science that deals with machine learning and the building of intelligent systems that can think and respond like a human.
The importance of AI in digital marketing is to make use of systems to gather data to get a better understanding of consumer needs and preferences, which will help gain more accurate insights, and allow marketers to deliver customized consumer experiences. As AI continues to advance, there are three main ways it is revolutionizing digital marketing strategies for the better: customer experience, consumer behavior, and customer support.
One of the most important aspects of a successful digital marketing strategy is creating a great customer experience. By tailoring content that is relevant to a customer, you’re creating a more personalized experience. In doing so, you’re increasing the likelihood of the customer coming back again, and increasing brand loyalty. Artificial Intelligence comes into play here through its ability to collect user data and decide which content is relevant based on things such as past online behavior, location, and historical data of all users that have visited a particular website.
This type of digital marketing strategy works really well in online retail and eCommerce. For example, if a potential customer is searching for an online shopping website for a new dress the website might recommend the perfect pair of shoes to go with it, this makes the customer think the brand was made specifically for them. By tailoring the shopping experience to the customer, you are significantly improving their overall experience by making it an easy and efficient one, and therefore bettering the customer experience with the brand overall.
The eCommerce giant, Amazon, makes use of an algorithm to provide recommended items for their customers. This algorithm takes into account the users shopping history, the items in their cart, previously viewed items, as well as what everyone else has previously viewed and bought. This allows Amazon to recommend products that their customers might actually want, encouraging them to continue to come back to the website.
Another way that Artificial Intelligence can help your digital marketing strategy is by using data to predict the behavior of new and potential customers. Many companies can make use of data management platforms (DMP) which collects user data across the internet and analyzes it to gain better insights into what every individual wants and needs. This means that digital marketing strategies can rely on the data rather than guessing who their potential customers are. This helps marketers save time and money by coming up with more effective marketing strategies by targeting the right audience.
Artificial Intelligence is also used by search engines like Google, where customers go to find the products or services they need. Voice search technology is a form of AI that is being implemented by companies such as Amazon and Apple, with the introduction of their virtual assistants – Alexa and Siri. This means that AI is forcing existing digital marketing strategies, such as Search Engine Optimization (SEO), to continuously adapt to these changes.
Previously, Google made use of AI that ranked content based on keywords that linked what customers were searching for to the content that they saw on the screen. More recently, Google has made use of machine learning that ranks content based on how useful it is to the consumer; taking into account the context of what someone is asking for since many people might voice something differently from how they would write it. This means that the quality of the content is more important than the keywords used, and if a brand can create useful content it can boost its voice search rankings.
One of the main things that makes a brand stand out more these days is their customer support. Customers want immediate responses and quick and efficient resolutions to their problems. Artificial Intelligence has revolutionized online customer support with the introduction of chatbots, an automated response tool that gives customers the impression they are talking to an actual human that is helping them with their problem.
Chatbots can make use of a knowledge base of support articles or frequently asked questions, to help customers with simple issues or questions. One of the many benefits of introducing chatbots into your customer support is the fact that they can be available 24/7 when a human cannot. This can significantly reduce wait time for customers who are experiencing problems, which can significantly increase overall customer satisfaction.
Artificial Intelligence is continuously growing and is a remarkable technology that can revolutionize your brand. Although it is very important to implement AI into your digital marketing strategy, it is almost just as important to learn to adapt your digital marketing strategies to the ever-changing growth of AI. By implementing AI into your digital marketing strategy, you will help create an improved experience for your customers, gain better insights into who your target audience is, and deliver more effective marketing strategies.
Connectica provides a range of effective digital marketing strategies that are continuously updated to meet the needs of our clients. If you’re looking to boost your internet search rankings, upgrade your website, or simply provide effective and compelling content for your potential customer base, then look no further than our team at Connectica! Contact us today at 877–816 -2259.
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