SEO For Roofers: What Actually Generates Roofing Leads

Read Time: 5 minutes

As an SEO company in South Florida that’s been in the game for over two decades, we’ve assisted a variety of businesses that have come to us asking about SEO for roofers. In many cases, the business owners have tried SEO at some point before but just didn’t seem to get much benefit for the investment they put into it.

It’s a common issue that really stems from treating the SEO strategy of a roofing company as you would a local bakery or clothing store. The reality is that you can’t, as the customer base has very different wants and needs, which means they need an SEO campaign that is tailored for exactly that.

When we first began working with roofing companies, we wanted to really understand what it was that drove their customers to make decisions on who to go with. We started to know what their exact pain points were and what terms they were punching into Google to solve that problem.

We learned very quickly that it required a completely different strategy to how we were deploying SEO campaigns for our other clients. Over the years, we’ve refined this skillset to work with a number of roofing companies across South Florida, both big and small.

SEO for Roofing Companies is a Competitive Game

One of the first things we share with our clients is that roofing is one of the most competitive local search markets in the country. There’s a need for the service in every city and town across the country, but especially in South Florida. Our intense storm season creates all sorts of havoc for roofs, and there is always a collection of roofing companies and contractors ready to step in. The trick is learning how to stand out in a crowded digital space.

To make sure that our roofing clients appear for top search terms in their relevant areas, we focus on a few critical areas:

• Site optimization: If a website isn’t optimized correctly, it may not be capable of handling sudden traffic surges when a storm hits. Then, it’s important to know that an unoptimized site will simply rank lower or fail to show up in search results. If your competitors are optimizing their sites and you aren’t, it’s likely their site will appear far above yours.
• Google Business Profile: When it comes to local SEO in South Florida, using a Google Business Profile is an absolute non-negotiable. The key is not only in creating it (let’s be honest, anyone can do that), but also in how you leverage the most from it. Campaigns like driving more Google reviews and responding to them in the right way, updating content on your profile, and promoting various areas of your business are just a few of the ways we get our clients in front of their target audiences when they need them most.
• Landing pages: Creating curated landing pages on your website is a great way of targeting a specific search term and building a specific campaign around it. It’s focused and effective. Our team handles everything from writing the copy and developing the page to going live and optimizing.

What Separates a Roofing SEO Specialist From a Generalist Agency

The golden question! We don’t send our roofing SEO specialists off into the world to complete an engineering or building qualification (some would gladly welcome this opportunity!), but we do make sure that they know all there is to know about roofing in South Florida. This is not so that we can repair our own homes, but rather to understand exactly what it is that the customers of our roofing clients think, do, and feel when there is a problem with their roof.

By doing this, we know exactly which search terms they are entering into Google or an AI platform as they try to find the right company for the job. We then tailor each of the campaigns to align to these specific search terms while at the same time making sure that the client’s website gives the user exactly what they want, taking them through a simple but effective sales funnel.

Here are a few key differences between Connectica and more traditional SEO agencies:

• Focusing on revenue, not vanity metrics: For us, success is measured with actual phone calls, web inquiries, or foot traffic through the door from people with the highest chance of converting into a customer. Lots of web traffic is great, but if they’re the wrong user, we would rather not send them to your website. This one is all about relevance and high intent.
• Understanding local building codes and permitting: Having an understanding of these components of a roofing business means that we can actually talk about them (and accurately) in the content that we create. This means we can target specific phrases that are relevant to a roofing business to attract traffic from people who are including those terms in their search phrases.
• Knowing how important the seasons are: By the time we’re in the middle of a storm, it’s too late to try and trigger an SEO campaign. We set out the specific times of the year when storms are likely to cause issues for your customers, and then deploy SEO strategies before they even become a blip on the radar. This means that when the urgent need for a roofing repair is searching online, your site is ready and waiting.
• Understanding how insurance claims tie into the business: Insurance claims are a big part of a roofing company’s customer base, so tying this important theme into an SEO strategy is important. For our roofing clients, we create onsite and offsite SEO content that explains things like what the insurance terms mean, what you can and can’t claim for, and how to go through the insurance process. This helps to attract a large amount of traffic to their sites from potential customers who have a specific need for their product or service.

Choose Connectica for Your Roofing Company SEO Needs

While it may not be a catastrophic move to go to a traditional SEO company for your roofing company’s digital marketing needs, there’s a huge amount of benefit in choosing an agency that not only knows the industry but has seen a lot of success in it.

Connectica has worked with a variety of reputable local roofing contractors to help get their ranking up and to keep the new business list flowing. We have an experienced team of copywriters, paid media specialists, AI experts, and technical SEO teams that know exactly what it takes to move a roofing business’s rankings from zero to hero.

As always, the proof is in the pudding. If you’d like to see some of the results we’ve achieved for a roofing company in South Florida, take a look at this roofing company SEO case study.

If you’d like to see how we can help your roofing business, give us a call at 877-816-2259. If you’d like a free SEO report, we’ll gladly help with that as well.