The jury is out when it comes to the importance of writing great blog articles for website content. If you are looking to improve your lead generation through SEO ranking, then blog articles are a must. Gaining more virtual ‘feet in the door’ can come from the power of excellent content. When creating quality content, it’s important to remember you’re not only writing for people like you and me. Additionally, you’re writing for search engines; and the better your website copy is, the easier it is to crawl, index, and direct traffic to your site.
Although writing and SEO best practices aren’t everyone’s cup of tea, they are still very much essential. Your business needs to produce great website content as part of your digital marketing strategy. We recommend outsourcing to a team of experts who knows what they are doing and can get the job done effectively. Afterall, why spend hours researching the latest in SEO techniques and ‘how to write a great blog post’ when you can spend your time doing what matters most?
Below are the seven most essential aspects of blog articles for website content.
Your written and visual content online needs to maintain a state of integrity. No matter who your target audience is, writing content that is authentic to your brand is a necessity. You also don’t want to be stuck in a copycat position where someone else reports you for stealing their content! No one knows your business like you do. That’s why writing or contributing original content, in your own words and from your own expert knowledge is the way to go.
If you outsource this skill to an external content writing service, make sure that they have access to you, your resources, knowledge about your business, and that they have done their homework. Digital marketing agencies should know their clients and their industries well. Additionally, they should have a good grasp on products, services, and facts.
Time is of the essence these days, and people don’t have a lot of time to waste when they are reading content online. Make sure your copy is valuable to your readers and potential customers.
How do you do that?
Well, first, you take the time to research and understand what their needs and wants are. Once you know that, you can draw the link between how your service or product can provide a solution. Writing weak content, with no valuable purpose is going to reflect negatively on your brand as a whole. Make sure you know how to serve your audience best and then write content that will empower them.
Most of the time, people will glance over a heading that doesn’t make sense or doesn’t provoke thought. Make sure your article titles include a relevant SEO keyword. Headings and titles also need to catch the eyes of those who may be browsing. This also boils down to having a good understanding of who you are writing to.
Headings through your article are not only for web crawlers to rank your content they also make blog articles much easier to read.
At the end of the day, you are writing to your readers because you want to add value to their businesses, but you also want them to act on the content. A call to action is essential for a website in general, but at the end of each valuable piece of content should be an easy and relevant call to action.
Without calls to actions, your readers might not know what their next step is to follow. Your job is to make their searching for a solution as quick and easy as possible. Sometimes people don’t know what they need to do until you tell them. Make sure your calls to action are easy to achieve and relevant to the blog article content.
There is nothing worse than a spelling mistake when writing website content. It can make or break your relationship with a reader, and more! Make sure you write once and edit thrice to avoid embarrassing mistakes on your website content. The last thing you want to communicate to potential buyers is that you are too lazy to use spell check. Excellent SEO content will sell to an audience, and one small error in grammar can change that.
Your blog articles do not need to be pages and pages of rambling on, or even your rant about a customer’s behavior. Write shorter, dynamic content pieces that get to the point, adds value and then calls your audience to action. The best way to show your customers that you value their time is to write excellent, punchy content.
Longer blog articles are also great, as long as the value is evident throughout. If you can provide relevant detail in a longer piece then you’ll keep readers on your site for longer, which is great for credibility.
Every project that crosses our path at Connectica, goes through a thorough investigation of what content will be most effective. From keywords to article topics and news mediums to publishing quality copy in perfect timing, the content creation team has your back. We have seen many unique brands and businesses grow through our method of content strategy, development and creation. If you would like help with your content creation and SEO strategy, give one of our experts a call today at 877-816-2259. At Connectica, our practice is better marketing for a better ROI.
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