Do you have a product and a customer base but no idea how to promote it? More and more, businesses are using video production as part of their digital marketing strategy to increase sales, brand awareness, and trust. While it’s possible for you to record a video, unless you’re a professional, we wouldn’t recommend it. Here are a few reasons why:
We’ve been taught that you can’t just believe what you’re told but somehow when statistics are involved, we’re slightly more open to listening! With this being said, here are a few statistics about video production and using it as a digital marketing tool.
Over the years, the number of internet users has increased dramatically and therefore, so has the number of people who watch videos. According to a study conducted by Statista, 85% of internet users in the United States watch video content on their devices, with 25 to 34-year-olds watching the most.
Videos are no longer simply created for entertainment purposes. Video has extended its range to businesses and brands. Not only is it an easy way to capture an audience’s attention, but, according to Hubspot, 54% of consumers also said they want to see more video content from the brand or business that they are supporting.
Video provides marketers with incredible opportunities for brand awareness, user engagement, and trust. With an increase in the demand for video content, Wyzowl research shows that 87% of marketing professionals now use video as a marketing tool because of how extremely effective it is.
Social media is a big and growing part of businesses today. A study concluded by Animoto shows that 73% of consumers claim that their purchasing decisions have been influenced by a brand’s social media presence. Research has also shown that videos are a consumer’s favorite type of content seen on social media.
Interactive visuals educate consumers while increasing their trust in your business. Of the businesses that use video production as a digital marketing tool, Animoto research indicates that 88% of them are satisfied with their return on investment (ROI) from their efforts on social media.
Videos help to grow your network and customer base with businesses reporting a 54% increase in brand awareness, according to Optinmonster studies. Statistics have shown that in addition to this number, 93% of marketers have landed a new customer because of a video that they placed on social media.
Videos make the message more memorable and keep audiences engaged for longer. Forbes research found that an average internet user spends 88% more time on a website with a video than one without.
According to Citco research, it has been estimated that by the year 2022, 82% of global internet traffic will come from video streaming and downloads. This would mean an 88% increase from 72.3% in the year 2017.
Have you ever attempted a seemingly easy task and after hours of frustration, ended up with a substandard result? While you’re able to produce your own marketing video, here’s why we think you should let us help:
Working with a professional means having a second and third pair of objective eyes. Viewing the production in a fresh light, they will be able to create a video that engages existing customers while attracting new ones. No matter how complicated, a professional has the ability to take your brand and its message, delivering it in a way best received by consumers. Connectica has a proven track record of creating branded videos for a multitude of industries, from plumbing and HVAC to forensic toxicology and local government. Whatever your message is, we know how to get it across.
Creativity aside, professionals have all the equipment necessary to create a masterpiece. Able to control and manipulate lighting and audio, they have a room full of professional equipment. Connectica is equipped with a green screen studio, teleprompters, sound boards, drones, cameras, and an editing suite allowing for the creation of anything and everything!
Years of experience with companies from every industry give our professionals a good starting point. The presence of lighting, writing, and editing personnel streamline the entire process, bringing your idea into the real world.
Being a business owner is stressful and unfortunately, you can’t be everywhere and do everything! Hiring a professional to create your video allows you to focus your energy on running your business and being present for your consumers.
We know that video marketing has become the consumer’s preferred method of receiving information and that just happens to be one of our areas of expertise! If you live in the Fort Lauderdale area, let Connectica help bring your vision to life. For more information on our services, give us a call at 877-816-2259 and experience digital marketing with real results.