Press Releases are possibly one of the best and longest-standing ways to get exposure and share current and relevant announcements with the public.
When you’ve created a strong press release, journalists will lap it up and publish it in the press, this is a great PR tool for any growing or established business and will ultimately connect the right people to your business.
If you are looking for ways to connect with potential clients then we highly recommend taking advantage of the Connectica press release service in your content creation and marketing strategy.
We have highlighted some key notes about press releases below as well as a guide to writing one that will gain the intended traction.
According to the Merriam-Webster online dictionary, a Press Release can be defined as follows: “an official statement that gives information to newspapers, magazines, television news programs, and radio stations.”
If anything newsworthy has happened in your company, like launching a new product or service, a special millstone, or even an expert opinion piece about a current topic, these are a great way to spread the word quickly.
You may be asking if press releases are still relevant in marketing today, and the answer would be a resounding yes. This is why we offer them as a service, we have witnessed amazing exposure for our clients through using press releases in their SEO, and digital marketing strategy.
How does this work with SEO you might be asking? Well, there are two ways this can work with SEO:
Some other press release SEO benefits include brand exposure, recognition and credibility, referral traffic, and link sharing.
Every press release has a specific format that makes it more ‘newsworthy.’ If you think about reading a news article, you’ll always find specific facts about the story right at the top of the article and then a few extra details towards the end of each piece. This is done so that the reader has quick access to facts, and can choose whether or not they carry on reading.
With this in mind, writing a press release is also specifically formatted for its unique purpose. Below you’ll see a few of the typical elements needed:
Within these essential elements, we recommend throwing in some quotes from experts, or people inside your company or industry for extra emphasis and credibility. At least between 3 to 5 quotes per press piece is usually a good amount.
Although there is more than one way to write a press release, some details (like we mention above) are non-negotiable. Here are some of our top tips for writing the perfect press release:
At the end of the day, we encourage you to consider the PR power of using press releases in your digital marketing strategy. At Connectica we have a well-rounded team of experts on every spectrum of the digital marketing service scale. Get in touch with us today for a quote and some help with your communications strategy and execution online. You can visit our website or call us at 877-816-2259.
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