Whether your target audience is a narrow niche or not, getting yourself online requires a few very specific details in order to hit your return on investment.
If your business is not yet on social media or leveraging the stellar platforms available in the digital marketing world, then you should definitely consider this as part of your business marketing plan moving forward.
If you get stuck, give us a call! At Connectica, we would love to help you bring your vision to life through some tailor-made digital marketing strategy. We are a full-service digital marketing agency, and have all the tools you need to thrive in a digital world.
One of the key tools to be aware of when marketing your business online is SEO (search engine optimization). Not only will optimizing your search engine marketing status boost your ROI, but it is a definite necessity for a niche market product or service.
Below we will explore some of the reasons why you absolutely can’t ignore the principles of SEO on your website, or other marketing channels as well as how to navigate a niche market SEO strategy.
The main reason businesses will often look at SEO in their marketing plan is simply because of the plethora of digital information out there and the competition within a given market.
If you sell a service or product online, you better believe that yours might not be the only one competing for the audiences’ attention!
This is the same for niche products, or niche target markets. Whether or not your product is offered anywhere else in the world, the online market is still saturated, making best SEO practices critical if you’re selling anything online.
You may be thinking, “I’m sure I can skip this for a while, and see what happens,” and time and time again we witness businesses do this and miss the boat. We highly recommend engaging a decent SEO strategy within your niche market to see results you can be proud of.
There are a few steps involved in the SEO process, but where do you begin with your niche brand, business or service offering? Below are a few steps we recommend.
The first step to a search engine optimization for a niche market is to know your niche. What is unique about your product or offering, and who are the people you need to reach?
Understanding where your ideal target audience is positioned online or offline is key to knowing how you will reach them through your SEO strategy. Knowing your niche is all about knowing the details surrounding your unique target audience, including what their pain points are and how you can solve that for them, as an example. This information will influence your keyword research.
In order to really know your niche, you will also need to explore what differentiates your product or service from those which are already on the market. Researching your competition is important, because you need to see where they are positioned online, and potentially start to leverage some specific keywords in your search engine optimization strategy.
Take a look at tools like Google’s Keyword Planner to do some digging around what your target audience is searching for in the search bars.
It’s all very well knowing your niche and knowing which keywords are of a great value in the search engine world, however, to throw them in without any thought can be damaging.
When it comes to strategically planting keywords inside your website, and other content you design for your brand, it is important to use keywords well. Overusing keywords will do your page more harm than good, but you do need to bring them into your web pages and content.
A few examples of places to add in keywords is in your page or post titles, the Meta descriptions, tags, graphic designs, URLs and in the body content.
If there is one thing we know about content planning, it’s that it has to be incredibly intentional, and valuable. Throwing together random blogs and chucking them into your content calendar is just not a great strategy.
Together with all the hard work you’ll be doing to generate the right keywords for your website, you will definitely need to set aside the time to create and package your knowledge in ways that will really serve your target audience well.
When search engines discover that your content is consistent, well-researched and read and your keyword implementation is spot on, the algorithms will become your number one fans inside of search engines.
Together with your sound SEO strategy, keyword research and content creation workflow you will need to make sure that your user experience is seamless.
Think about it, there is nothing worse than a slow, old school website that doesn’t actually serve its purpose. Getting technical with your web SEO is a really important step, especially in a niche market.
A few things to think about when it comes to SEO technicalities are the following:
If this is not your thing, we have great news for you, it is one of our specialties! Get your niche product ranked high in organic (unpaid) search engine spaces in order to increase your reach and revenue. At Connectica, we cover all bases when it comes to search engine optimization. Backlinking, extensive keyword research, content creation, geo-location and so much more.