Using videos to promote and market your brand or business isn’t a new concept. Video has been around for years but the only thing that’s changed is that now you need to learn how to use video marketing to reach your audience on every channel. Research shows that 4 out of the top 6 channels people consume video content on, are social media channels. This means that video marketing is no longer just one piece of the puzzle in your marketing strategy, it is central to your whole strategy – especially when it comes to social media.
Here we discuss why video marketing is so important, and how businesses can market their brand using video marketing.
Over the last few years, video has risen to the top of marketing strategy lists, backed by research that found that more than 50% of consumers want to see videos from brands, more than any other type of content.
Using video for marketing is great for more than just entertaining your customers. 90% of customers say that videos helped them make a buying decision and increase email open rates by more than 20%. This shows that video content is a great way of conveying your brand message or business offering to potential buyers, helping to convert for leads into sales.
Another way that video has become a revolutionary tool for marketers, is in the sales process. It has helped salespeople connect with prospects by sending videos of themselves, or their product offering, to help convert and delight customers. In short, video is a great tool that can be utilized in many different ways throughout the customer journey.
Our team at Connectica offers full service video production, but before you start shooting it’s important to know what type of marketing video you want to create. We’ve devised a short list to help you better understand your options.
The main goal of a brand video is generally to build awareness about what your company does, to showcase the brand, and to ultimately attract new prospects from your target audience. These types of videos are generally short and compelling and aim to get your idea across in a concise and appealing way.
Educational or instructional videos are a great way for your audience to learn something new, while learning about your business or product. Top quality instructional videos aim to add true value to the viewer and position your brand or business as a thought leader on the topic. These videos should subtly promote a product but shouldn’t be too sales focused, as this can turn off viewers.
The best instructional videos include:
An added bonus is to include a fun custom hashtag to share on your social channels to promote engagement.
360° videos are when a viewer can scroll around on their screen to see the content from every angle – making it as close to reality as possible, as if they were physically there. This video style is great for showcasing a space or experience that you might be promoting. A great example where this type of video can be used is to demonstrate your showroom of cars, furniture, home, or art, and really allows for the viewer to get a better idea of what’s on offer.
This type of video is especially great as we are now moving towards a more remote world, and a lot of our customers want to shop online instead of in-store.
These days, most people want to see verified buyer purchases before making the decision themselves to buy a product or service. A great way to demonstrate positive customer reviews is through video marketing. Record one of your past customers in video, describing their experience with your brand or business, and share it on your social channels.
Customers want to hear from people that know what they’re talking about. What better way to demonstrate the legitimacy of your brand than to make use of the experts that represent it. Capture interviews with the internal experts and thought leaders in your industry that talk to your brand or business. This builds trust and authority with viewers from your target audience.
Video marketing is an essential part of your marketing strategy. It’s a good idea to jump on board if you haven’t done so already. Luckily for you, video marketing is one of our areas of expertise! At Connectica, we can help you bring your video production dreams to life. Give us a call today at 877-816-2259 for more information on our services.