The success of your site depends on the quality of its website content. Custom tailor every word, image, and sound to serve a purpose like driving traffic or converting leads. Here are 15 examples of website content that drives traffic.
Social proof is evidence that other people have tried your offering and liked it. Get real life references for your content. In other words, get testimonials from customers, or at least some people you know and trust. They can help bolster the credibility of your content.
Infographics are visual representations of facts that promote interest and understanding. Choose an interesting topic to make your infographic persuasive. Use engaging images and diagrams, so people will want to share the infographic on their social media accounts.
Videos are the most profitable type of content on social media. They build trust, because they’re more personal than most other types of content. People tend to watch videos at least 90% of the time, and they frequently share them on social media.
Demos are full-length videos that tell a story and demonstrate a product or service. They don’t always have to be professionally shot, but they should be the best you can create.
Guides provide step-by-step instructions for the things you sell. They show people how to do something, or how to solve a problem.
White papers are in-depth, highly technical content meant to educate people about a specific topic. The average white paper is 7,000 words, and people usually read them from beginning to end.
Opinion posts are simply the author’s opinion on a particular issue. They are written in the first person and supported by data. These posts should be short, sharp, and to the point.
Lists are lists of related items. They usually have a headline, a title, and an excerpt. Lists often include multiple categories of articles or blog posts that are similar in some way.
Ebooks are digital books that you can download onto your computer. People like to read ebooks because they’re simple, convenient, and cost-effective. This type of website content is very affordable to produce, and it can make your customers feel good about the relationship they have with you.
Data analyses are data-backed articles that tell a story. Make sure your website content doesn’t just state facts. Check your facts thoroughly to make sure you’re 100% accurate, and then analyze the data to find a way to turn it into a real story.
Explaining a topic is a powerful way to connect with prospective customers. These are less formal than other content types, but they’re generally short and to the point.
Backlinks are links that point back to your website. They’re powerful tools for ranking in search engines. But they also have a lot of value in the form of relevant, interesting content for your customers.
Directories are lists of relevant content with links to individual articles or blog posts. They help people find what they’re looking for, and they also drive traffic to your own content.
Tools are pieces of software that help your customers do their jobs or solve their problems. These are mostly chosen because they offer a function that’s useful, rather than because they’re interesting.
Moderated comments are a great way to engage with your audience. They add value, they put a human face on your company, and they provide an opportunity for interaction.
Building a website with the right content to drive traffic is important. Get help with your content creation needs from experts at Connectica. Contact Connectica at 877-816-2259 to discuss your SEO and website content needs with our team.
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