SEO is a mandatory marketing device in the current digital age, and its principles are an invaluable and cost-effective addition to your SEO content strategy.
Search engine optimization (SEO) is the practice of growing your website’s traffic by increasing the chance of your page coming up in search results. Google and other search engines use hundreds of signals to decide which pages will rank highest.
Ranking higher drives traffic to your website – and the best part about this traffic is that it’s consistent! In contrast to traffic generated through social media marketing strategies, which typically spikes for a while and then tapers off permanently, once your page is ranked you get pretty consistent and passive traffic to your website.
So, how do you write SEO friendly content?
Keywords are used by search engines to determine i) what your page is about and ii) who it will be valuable to.
It’s difficult catering to your customer’s needs if you aren’t sure what those needs actually are. You want to understand exactly what your potential customers are searching for so you can create pages that rank in search engines and generate valuable traffic. Investing time and effort into keyword research is an important part of creating SEO friendly content.
Once you’ve found a few relevant keywords, investigate their ranking difficulty. Just because a keyword is relevant to your business and has high traffic potential doesn’t mean you are guaranteed to rank for it!
The main thing that affects the ranking of a keyword is the number of backlinks a page has. Backlinks areinbound links from external websites, and tell search engines that your page is authoritative, informative, and credible.
This brings us to our next point…
The internet is a maze made up of billions of websites, and search engines are programmed to build a map that groups similar sites together. This ensures the results of a search are all useful and connected! Search engines do this successfully using links: the ‘currency’ of the web.
Internal links are links in your content that point to relevant and related blog posts or service pages on your website.
They are critical to SEO for the following reasons:
When you create content for your business, adding internal links helps keep older content from disappearing entirely.
We briefly touched on backlinks earlier, but let’s go into a bit more detail. Link building is the process of getting more websites to link to your own, in order for you to rank higher in search engine results.
You can build backlinks by:
If you have original and trustworthy content on your website, other companies can link to your posts and increase your page’s authority.
Relatively new to the SEO scene, guest posting entails writing content for another company in exchange for a backlink.
You can manually place your link on different websites, such as on a job search listing, a local business directory, comments on blogs, posts on forums, communities or Q&A sites, etc. These aren’t the most weighted types of backlinks but can still direct people to your website!
Another important part of website optimization, meta data helps search engines determine where your page will be most useful, and it tells users what your page is about.
A meta title is a distinct headline on a page which is displayed on your browser tab. they tell search engines a little about the content of the page and are read by users searching the web.
When writing a meta title, you want to find the balance between optimization for search engines and readability for users. Keep them detailed but precise. We recommend sticking to less than 55 characters (including spaces) for a meta title.
A meta description provides a brief description of the page’s content. They are displayed underneath page titles in search results and encourage users to visit your site.
Although meta descriptions no longer directly affect your page ranking, they have an enormous impact on its click-through-rate (CTR), which is the ratio between page impressions for search queries and the actual number of clicks the page receives.
All the SEO strategies in the world won’t help your page if its content isn’t worth sharing. Your page must hold reliable information and original content that your customers will want to engage with! Connectica is a full-service marketing agency with years of experience in bringing our customers the highest standard of digital marketing services – including content creation, graphic design, social media marketing, SEO services, website design, and video production.
Whether you’ve been in business for years and are looking to update your SEO strategy or are just starting out and have no idea where to begin, we are here to make this journey easy for you! Get in touch with Connectica to find out more. We can’t wait to hear from you!
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