Why Original Content On Your Website Matters

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When it comes to online content, we are all aware of how effective it is to maintain a good SEO ranking. However, finding quality original content over quantity of content can be tricky with keyword stuffing and other strategic, sneaky SEO practices.

Thankfully, original content is no longer getting moved to lower rank positions in searches anymore with Google’s Hummingbird algorithm update. This update was implemented in 2013, making it easier to filter the good content from the bad. With algorithms like this, and other search filtering updates in full swing, it has never been more important to ensure the content you are writing, filming, and publishing is unique.

Take a look at some of the key reasons why original content matters on your website and throughout your digital footprint.

Credibility Is At The Crux Of The Matter

In order to become a trusted source of valuable information, you need to have a unique voice. When you have a voice that isn’t simply copying another company voice, it can really change everything.

Copycat content is often weaker and less authoritative than original content. Algorithms can smell this from a mile away and will knock you when it comes to digital credibility. The two key factors you want to keep in the content you create and publish are credibility and consistency. Writing or recording unique, original content will ensure that search engines validate and boost your rank.

We recommend having a plagiarism reporting tool on hand so you know that the content you’re writing is 100% unique.

Quality Engagement, Traffic, and More Sales

Engagement is one of the key metrics we measure when it comes to managing how well our content does when it’s published online. Sure, it’s possible to have engagement that is meaningless, but when the content is original and unique, you’ll find that engagement can turn into followers and new clients.

People like to engage with other people, and the only way to do that online is to create content that matters and connects with others. The more meaningful your work, the more it will resonate with your digital audience.

More Connection Means More Back Linking

In the world of SEO, back linking done right can be an asset to your marketing strategy. When you are known to be a credible source of information in your field, people will use your website links to validate content they write. Essentially, you would become more of a source of information than a curator of it. This is a great position to be in, both online and offline.

The world needs the insight and information you might see as obvious. Let’s get your quality original content out there. With Connectica on your side, anything is possible!

Get In Touch With Our Content Creation Team Today

Producing original content that is unique can be a full-time job. This is why we are your home away from home when it comes to content creation. At Connectica, everything we do is founded on the principles of high-quality SEO practices and original research-based content creation. Get in touch with our team of digital marketing specialists today! We’ll help you get generate your own unique and original content that is sure to reach your ideal audience.