As a marketer, you know that creating and implementing a digital marketing strategy is essential to success. But where do you start? And how do you make sure your efforts are effective?
SEO? PPC? Social media marketing? Paid advertising? Email or blogs or both?
It can be hard to know where to invest. That’s why you need a digital marketing strategy plan.
A digital marketing strategy is the use of electronic channels to market goods or services. This can be done through email, social media, websites, and other online platforms. A successful digital marketing strategy will align with a company’s overall marketing goals and objectives.
Think of a digital marketing strategy as a blueprint for all your digital real estate.
There are five stages of planning a digital marketing strategy. From setting goals and researching your competition to defining an audience, creating content, and finally choosing your channels. If you’re ready to dominate your digital real estate, now might be the time to get familiar with each stage.
Measurable objectives that define exactly what you want to achieve. A great place to start is to review data-driven research that identifies current effectiveness.
Efficient ways to review how the current marketing plan is working include reviewing email data or checking social media reach and engagement metrics.
Once you have a clear idea of the numbers, new, attainable goals can be set.
Determine who your target audience is for your product and business. This is where buyer personas can help with identifying target customers. Some demographics to consider when defining a target audience are:
It is important to first understand the target audience and what they want from the product or service. Once this is established, a company can determine which channels will work best to reach these individuals.
One popular method is to create a competitor matrix, which helps to identify both the strengths and weaknesses of your competitors. Another common approach is to use SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats. This technique can be used to examine both your own business and that of your competitors in order to develop strategies for success.
Whatever methodology you choose, conducting a competitor analysis is a valuable way to gain insights into your industry and make informed decisions about your business because you’ll learn:
The type of digital content is key when it comes to developing a digital marketing strategy plan. Examples of digital content are:
Finally, with defined goals, an overview of competitors, and a target audience, you now know which channels are most likely to drive results. Some channels to consider are:
Now it’s time to convert website visitors into clicking customers. Don’t forget to include a call-to-action (CTA).
With most potential customers already online, digital marketing is the way forward for any company looking to engage with them. Creating and implementing a digital marketing strategy plan that delivers results is hard without a team of skilled professionals to take the guesswork out of it for you.
Our team at Connectica LLC has years of specialized experience with digital real estate. We offer a tailored approach to SEO, Video Production, Website Design and Development, , and more. Contact one of our digital marketing strategy plan experts today or give us a call at 1-877-816-2259.
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