How ABC Roofing Built a Search Presence That Delivers 160 Leads Per Month
79 keywords achieved the #1 position, 561 keywords reached page 1, and the Google Business Profile generates 160 measurable actions every month.
Introduction
ABC Roofing Corp. has served South Florida since 1987 – 38 years of quality work, a GAF Master Elite designation (only 3% of roofing contractors qualify), and a BBB A+ rating. Their reputation was built on word-of-mouth referrals and exceptional craftsmanship.
The challenge was making that reputation visible online. When homeowners search for roofing services, they call whoever Google shows first. ABC Roofing needed a digital presence that matched their real-world track record.
- Search Engine Optimization
- Content Strategy & Development
- Local SEO & Multi-City Targeting
- Google Business Profile Optimization
- Technical SEO & Schema Markup
- Blog Content Program (248 Posts)
- Invisible for non-branded roofing searches
- Competing against contractors with strong digital presence
- 38 years of expertise not reflected online
- No content strategy for homeowner education
- Reputation built on referrals, not ranking
- Needed to dominate their home market of Coral Springs
Insight
When a roof leaks during a South Florida storm, the homeowner grabs their phone and searches “roof leak repair near me.” If ABC Roofing doesn’t show up in those results, their 38 years of experience and GAF Master Elite status are invisible at the exact moment the customer needs them most.
Our strategy: turn ABC Roofing’s real expertise into content that answers every question a homeowner asks before hiring a roofer – and build the authority that Google rewards with top rankings.
What We Did
248-Post Blog Program: Published comprehensive guides answering the questions homeowners search before hiring a roofer – roof replacement costs, metal roofing comparisons, flat roof options, waterproofing techniques, wind mitigation, and South Florida storm preparation.
10-City Local Strategy: Created dedicated location pages for Coral Springs, Boca Raton, Fort Lauderdale, Hollywood, Parkland, Coconut Creek, Davie, Deerfield Beach, Jupiter, and Palm Beach.
Google Business Profile: Built the review profile to 389 reviews with an 89% response rate and maintained consistent posting.
- Local search domination for Coral Springs
- 248 educational blog posts
- Service pages for every roofing type
- 10 city-specific location pages
- Google Business Profile optimization
- Review acquisition & management
- Schema markup & technical SEO
Search Visibility Growth
ABC Roofing’s search presence grew consistently across all key metrics:
| Metric | Result |
|---|---|
| Total Keywords Ranking | 33,410 |
| Keywords Achieved #1 Position | 79 |
| Keywords Achieved Top 3 | 144 |
| Keywords on Page 1 | 561 |
Keywords That Reached #1
Our content strategy earned ABC Roofing the #1 position on Google for keywords across every stage of the homeowner journey:
| Keyword Category | Examples |
|---|---|
| Buying Intent | cost of new roof, how much does it cost to replace a roof, roof financing near me |
| Emergency | roof leak repair near me, how do i stop my roof leaking in heavy rain, skylight leaks when it rains |
| Product Research | gaf timberline shingles, galvalume metal roof, roofing materials, types of roofing materials |
| Educational | different types of flat roofs, what is standing seam metal roof, what is wind mitigation |
| Local Service | affordable roofing near me, tile roofing near me, best roofing company coral springs |
Homeowners searching at every stage – from early research to urgent emergency – find ABC Roofing’s content.
Google Business Profile Performance
| Metric | Monthly Result |
|---|---|
| Google Reviews | 389 reviews at 4.56 stars |
| Five-Star Reviews | 85% of all reviews |
| Review Response Rate | 89% |
| Direction Requests | 84 per month |
| Phone Call Clicks | 30 per month |
| Website Clicks | 48 per month |
| Impression-to-Action Rate | 27% |
Over 1 in 4 people who see ABC Roofing’s Google listing take action. That’s 160+ measurable leads every month from the Business Profile alone.
Results
ABC Roofing Corp. built a digital presence that generates real, measurable business outcomes every month. With 79 keywords that achieved the #1 position, 561 keywords on page 1, and 160+ monthly actions from Google Business Profile, the 38-year reputation now works around the clock online.
The 248-post blog program built the kind of topical authority that sustains rankings long-term. Combined with 389 Google reviews and a 27% impression-to-action conversion rate, ABC Roofing’s search presence consistently delivers new customers.
Stats
79
keywords achieved #1561
keywords on page 1389
Google reviews (4.56 stars)160
monthly GBP actionsReady to Dominate Your Local Market?
Whether you’re a roofing contractor, home services company, or local business – if your customers search Google before they call, we can make sure they find you first.
