How a 55-Year Law Firm Grew Search Impressions by 165% and Clicks by 349%
44 keywords achieved #1, 183 keywords on page 1, and 85 monthly Google Business Profile actions across four practice areas.
Introduction
The Law Offices of Gary I. Handin, P.A. has served Coral Springs and South Florida since 1969 – over 55 years of practice in probate, real estate, estate planning, and business law. The firm needed their online presence to match their legacy, competing against younger firms with aggressive digital marketing strategies.
- Search Engine Optimization
- Content Strategy & Development
- Local SEO (Coral Springs / Broward)
- Google Business Profile Optimization
- Keyword Targeting (100 Target Keywords)
- Four distinct practice areas competing for visibility
- Younger firms with aggressive digital marketing
- Local competition in Coral Springs legal market
- Needed to rank for informational and commercial queries
Insight
A firm with four practice areas faces a unique challenge: each has its own search intent, competitors, and keyword universe. We identified a powerful content opportunity in Florida-specific legal questions – queries like “how to evict someone in florida without a lease” get searched thousands of times monthly. By answering these authoritatively, Handin Law built the topical authority Google rewards.
165% Impression Growth, 349% Click Growth
| Metric | Early Period | Recent Period | Growth |
|---|---|---|---|
| Monthly Impressions | 18,888 | 50,101 | +165% |
| Monthly Clicks | 14 | 64 | +349% |
| Total Unique Keywords | 7,750 | ||
| Keywords Achieved #1 | 44 | ||
| Keywords on Page 1 | 183 | ||
Keywords That Reached #1 Across Four Practice Areas
| Practice Area | Keywords That Achieved #1 |
|---|---|
| Estate Planning | estate planning lawyers, trust and estate attorney |
| Probate | probate lawyers, what is a probate lawyer |
| Florida Law | how to evict someone in florida without a lease, if someone gets mail at your house can you kick them out, how to get an unwanted house guest to leave |
| Real Estate | closing attorney, title insurance |
Google Business Profile
| Metric | Monthly Result |
|---|---|
| Direction Requests | 47 per month |
| Phone Calls | 13 per month |
| Website Clicks | 25 per month |
| Total Actions | 85 per month |
| Google Reviews | 32 at 4.88 stars |
Results
Handin Law grew monthly clicks by 349% and impressions by 165%. With 44 keywords achieving #1 across all four practice areas and 85 monthly GBP actions, the firm’s 55-year reputation is now fully visible online to the families and businesses that need them.
Stats
349%
click growth165%
impression growth44
keywords achieved #185
monthly GBP actionsNeed SEO for Your Law Firm?
If your clients search Google before they call, we can make sure they find you first.
